By: Malati Siniah
(marketingmagazine.com.my) – SY Lau, currently the Senior Executive Vice President of Tencent and President of Online Media Group, has recently stepped up to the role of Chairman for Tencent Advertising and chairman of group marketing and global branding for the Chinese internet firm.
Tencent’s chief operation officer Mark Ren Yuxin will now be taking on the role of President of the Online Media Group.
SY who was recently awarded Alumnus of the Year from INTI International University and Colleges joined Tencent in 2006 and since then had contributed significantly towards the growth of the company.
“Tencent online advertising revenue grew from 267 million yuan to 26.97 billion yuan between 2006 and 2016. Lau is expected to push forward the company’s advertising business to a new level,” the company shared in its release announcing the new appointment.
The new appointments according to the company contributed towards its globalisation strategy and marked an increased significance in the company’s advertising business.
China-based Tencent is globally known for its popular messaging app WeChat which boasts a user base of 762 million users. Last Wednesday the company reported a total revenue of USD 21.9 billion for the fiscal year 2016, this according to a report in CNBC marked a growth of 48% from one year ago and was the company’s biggest increase since 2012.
FAME STARTS HERE: APPIES Malaysia 2017 Open for Entries
Win at the APPIES and shine for the rest of the year!
Almost all of last year’s winners for APPIES Malaysia went on to win big in regional and global awards shows which is why we are bringing back Malaysia’s “TED for Marketing” for its second year!
Your campaign will be judged by over 25 leaders in the Marketing industry who will put your knowledge to the test in a unique Live Presentation environment.
Our 2016 winners pitched their cases to key decision makers from Shell Malaysia, Huawei, CIMB and more!
This year’s judging panel will be equally if not more dynamic and leading the panel will be APPIES Malaysia’s Chief Judge Rakesh Mohan – Chairman of Unilever Malaysia, Singapore, Myanmar, Cambodia & Laos.
So what are you waiting for send in your entries today!
Entrant campaigns must have run between April 2016 and April 2017 in any of these six categories – consumer durables, consumer services, food and beverage, non-food FMCG, business services, as well as government, cultural, social and environmental campaigns.
This year’s APPIES Malaysia will be held at Eastin Hotel on June 1st & 2nd.