Astro Radio, Malaysia’s No. 1 radio network for all languages, increased its weekly listenership to more than 16.3 million according to the latest GfK Radio Audience Measurement Survey (RAM) in Peninsular Malaysia.
Based on the results, a cumulative 16.3 million or 79% Malaysian radio-listeners consume 9 Astro Radio brands weekly. Malaysia’s No. 1 radio brand, ERA, increased its listenership to 6.7 million weekly listeners with an additional 215,000 listeners to the nation’s No. 1 Breakfast show attracting now a total of 3.7 million listeners.
ERA also achieved the highest Drive Show with 3.5 million listeners. SINAR, as Malaysia’s 2nd most listened-to brand, increased its Breakfast show’s listeners to 2.7 million, up by 171,000 listeners. GEGAR retained its leading position with its East Coast reach of 2.1 million weekly listeners.
HITZ retains its spot as the No. 1 English brand in the country with 3 million weekly listeners, up by 707,000 listeners while MIX and LITE are now the No. 2 and No. 3 English radio show’s in the country respectively, both with 1.3 million weekly listeners.
MY, reinforced its stronghold as No. 1 amongst its Chinese-speaking fan base by growing its listenership to 2.4 million weekly listeners, while MELODY increased its listenership to 1.7 million. RAAGA, Malaysia’s No. 1 Tamil radio brand maintained its reach of 1.5 million weekly listeners, and saw an increase in listenership for both its Breakfast and Drive shows.
Astro Radio focuses on delivering a complete brand experience across all touch points, to our 16.3 million fans with an increasing digital footprint including a social media following of 19.5 million, weekly social media reach of 35.4 million, 110 million average monthly video views, 13.8 million monthly digital streams, and monthly website unique visitors of 5.1 million.
Radio today is interactive and social, and has transcended from a pure audio experience to one that is multi-faceted and on multiple platforms. As such, content is curated and created to ensure it resonates with all segments of the Malaysian population.