Astro Radio, increased its weekly listenership to more than 15.7 million according to the latest GfK Radio Audience Measurement Survey (RAM) in Peninsular Malaysia. Based on the results, a cumulative 15.7 million or 77.2% Malaysian radio-listeners consume 11 Astro Radio brands weekly.
Malaysia’s No. 1 radio brand, ERA, increased its listenership to 6.5 million weekly listeners, while SINAR, Malaysia’s 2nd most listened-to brand increased its weekly listenership to 5.2 million.
MY, reinforced its stronghold as No. 1 amongst its Chinese-speaking fan base by growing its listenership to 2.3 million weekly listeners, while MELODY increased its listenership to 1.2 million. RAAGA, Malaysia’s No. 1 Tamil radio brand also increased its reach to over 1.5 million weekly listeners. GEGAR retained its leading position with its East Coast fans while HITZ continued to rank as the No. 1 English radio brand.
Datuk Jake Abdullah, CEO, Astro Radio, said, “Astro Radio focuses on delivering a complete brand experience across all touch points, to our 15.7 million fans.
“With a reach of 26.1 million on social media and 13.2 million monthly digital streams, we continue to develop and engage communities across all radio brands.
“We continue to own the top Breakfast and Drive shows in the country on ERA with 3.5 million and 3.4 million fans for the respective segments.”
“Radio today is interactive and social; it has transcended from a pure audio experience to one that is multi-faceted and on multiple platforms. As such, content is curated and created to ensure it resonates with all segments of the Malaysian population.”