Astro touches 15.7 million radio listeners

Astro Radio, increased its weekly listenership to more than 15.7 million according to the latest GfK Radio Audience Measurement Survey (RAM) in Peninsular Malaysia. Based on the results, a cumulative 15.7 million or 77.2% Malaysian radio-listeners consume 11 Astro Radio brands weekly.

Malaysia’s No. 1 radio brand, ERA, increased its listenership to 6.5 million weekly listeners, while SINAR, Malaysia’s 2nd most listened-to brand increased its weekly listenership to 5.2 million.

MY, reinforced its stronghold as No. 1 amongst its Chinese-speaking fan base by growing its listenership to 2.3 million weekly listeners, while MELODY increased its listenership to 1.2 million. RAAGA, Malaysia’s No. 1 Tamil radio brand also increased its reach to over 1.5 million weekly listeners. GEGAR retained its leading position with its East Coast fans while HITZ continued to rank as the No. 1 English radio brand.

Datuk Jake Abdullah, CEO, Astro Radio, said, “Astro Radio focuses on delivering a complete brand experience across all touch points, to our 15.7 million fans.

“With a reach of 26.1 million on social media and 13.2 million monthly digital streams, we continue to develop and engage communities across all radio brands.

“We continue to own the top Breakfast and Drive shows in the country on ERA with 3.5 million and 3.4 million fans for the respective segments.”

“Radio today is interactive and social; it has transcended from a pure audio experience to one that is multi-faceted and on multiple platforms. As such, content is curated and created to ensure it resonates with all segments of the Malaysian population.”

After 20 years of evolving technology, shifting market trends, and adapting to changing consumer behaviour, the media landscape has nearly reached saturation.

We’ve optimised to the fullest, providing advertisers with abundant choices across technology, platforms, data-driven marketing, CTV, OTT, DOOH, influencer marketing, retail, etc.

Media specialists have diversified, but with more options comes the challenge of maintaining income growth. The industry is expanding, but revenue isn’t keeping pace.

Now, we’re at a TURNING POINT: time to explore and harness new sustainable revenue streams. While GroupM forecasts a 7.8% global ad revenue growth in 2024, challenges like antitrust regulation, AI and copyright issues, and platform bans persist.  

Collaboration is key: partnerships that thrive on synergy, shared values, and aligned goals are becoming increasingly essential.

Hence, the Malaysian Media Conference, in its 20th year, has assembled the partners and players under one roof on October 25 for a day of learning, sharing, and exploring.

 

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