Listen to this articleAstro GO topped the list as the most popular paid-for streaming video service in Malaysia, according to an FT Confidential Research survey. Respondents were asked “What is your most frequently used paid-for video streaming service?” during the survey and Astro, a homegrown brand was the most popular paid-for video streaming ahead of Netflix, Google Play and Unifi TV.
Astro has 77 per cent market share in Malaysian pay-TV and Astro’s streaming service, Astro GO is available to all Astro customers allowing them to access content available as per their subscription.
Astro GO app has recorded 2.2 million registered users with an average viewing time of 149 minutes per week.
With Astro GO, customers can unlock an On Demand library of 48,000 titles including day-date titles from Hollywood, Korea, Japan, China, Hong Kong, India, premium Sports, blockbuster movies, kids and popular local vernacular programmes anytime, anywhere on their device of choice.
In addition, customers on the Movie Pack can access all 3,000 hours of content on HBO GO, giving them access to HBO Original content such as Game of Thrones, Big Little Lies, Chernobyl and The Handmaid Tale as well Hollywood blockbusters and all-time favourite kids programmes on the go.
Astro customers can download the Astro GO app for Android and iOS devices and access via astrogo.astro.com.my for web browsers.
MARKETING Magazine is not responsible for the content of external sites.
The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.
This is the only event where Live Presentations meets Live Judging.
Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.
This year’s winners will receive Gold, Silver or Bronze trophies for 10 categories, and 7 special Best of Best categories (red trophies) that require no submissions!
Campaign entries must have run between June 2022 to May 2023
For more details visit https://appies.com.my/ or contact Vishnu
