Astro GO No. 1 in M’sia

Astro GO topped the list as the most popular paid-for streaming video service in Malaysia, according to an FT Confidential Research survey. Respondents were asked “What is your most frequently used paid-for video streaming service?” during the survey and Astro, a homegrown brand was the most popular paid-for video streaming ahead of Netflix, Google Play and Unifi TV.

Astro has 77 per cent market share in Malaysian pay-TV and Astro’s streaming service, Astro GO is available to all Astro customers allowing them to access content available as per their subscription.

Astro GO app has recorded 2.2 million registered users with an average viewing time of 149 minutes per week.

With Astro GO, customers can unlock an On Demand library of 48,000 titles including day-date titles from Hollywood, Korea, Japan, China, Hong Kong, India, premium Sports, blockbuster movies, kids and popular local vernacular programmes anytime, anywhere on their device of choice.

In addition, customers on the Movie Pack can access all 3,000 hours of content on HBO GO, giving them access to HBO Original content such as Game of Thrones, Big Little Lies, Chernobyl and The Handmaid Tale as well Hollywood blockbusters and all-time favourite kids programmes on the go.

Astro customers can download the Astro GO app for Android and iOS devices and access via astrogo.astro.com.my for web browsers.

After 20 years of evolving technology, shifting market trends, and adapting to changing consumer behaviour, the media landscape has nearly reached saturation.

We’ve optimised to the fullest, providing advertisers with abundant choices across technology, platforms, data-driven marketing, CTV, OTT, DOOH, influencer marketing, retail, etc.

Media specialists have diversified, but with more options comes the challenge of maintaining income growth. The industry is expanding, but revenue isn’t keeping pace.

Now, we’re at a TURNING POINT: time to explore and harness new sustainable revenue streams. While GroupM forecasts a 7.8% global ad revenue growth in 2024, challenges like antitrust regulation, AI and copyright issues, and platform bans persist.  

Collaboration is key: partnerships that thrive on synergy, shared values, and aligned goals are becoming increasingly essential.

Hence, the Malaysian Media Conference, in its 20th year, has assembled the partners and players under one roof on October 25 for a day of learning, sharing, and exploring.

 

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