Game of Thrones with some KFC anyone?

Ogilvy’s explosive ‘Hot & Spicy’ campaign for KFC is back to celebrate the premiere of the final season of Game of Thrones. The social-led campaign features static and animated visuals of a flame breathing dragon – with the fireballs produced by the beast seamlessly swapped out with KFC’s classic Hot & Spicy chicken.

“KFC has always been part of the cultural conversation, so the upcoming premiere was the perfect opportunity to remind customers that the best way to enjoy the show is by grabbing a bucket of Hot & Spicy to share” said Shirley Chau, Marketing Director – KFC Hong Kong.

As well as launching online, the refreshed campaign will also include 3 additional executions that will feature in print advertising and key outdoor media, which will roll-out in the coming weeks. 

Commenting on the campaign, John Koay, Executive Creative Director – Ogilvy Hong Kong, said “This new Hot & Spicy campaign is a nod to a show that has become a global phenomenon, just like KFC. It really shows KFC at its most playful and is a great example of how brands can leverage pop culture to show their relevance.”

After 20 years of evolving technology, shifting market trends, and adapting to changing consumer behaviour, the media landscape has nearly reached saturation.

We’ve optimised to the fullest, providing advertisers with abundant choices across technology, platforms, data-driven marketing, CTV, OTT, DOOH, influencer marketing, retail, etc.

Media specialists have diversified, but with more options comes the challenge of maintaining income growth. The industry is expanding, but revenue isn’t keeping pace.

Now, we’re at a TURNING POINT: time to explore and harness new sustainable revenue streams. While GroupM forecasts a 7.8% global ad revenue growth in 2024, challenges like antitrust regulation, AI and copyright issues, and platform bans persist.  

Collaboration is key: partnerships that thrive on synergy, shared values, and aligned goals are becoming increasingly essential.

Hence, the Malaysian Media Conference, in its 20th year, has assembled the partners and players under one roof on October 25 for a day of learning, sharing, and exploring.

 

REGISTER NOW