APPIESODES OF EXCELLENCE: Best in Festive, Enchanteur Luxe Violette x Iman Troye

Best in Festive

• CAMPAIGN: Enchanteur Luxe Violette Celebrates Sales Uplift with Iman Troye’s Raya Content
• BRAND: Enchanteur
• AGENCY: PHD Media (M) Sdn Bhd
• ADVERTISER / CLIENT: Wipro Unza (Malaysia) Sdn. Bhd.

Enchanteur faced a double threat: an outdated Image and a competition surge. The focus had to move beyond traditional notions of romance to resonate with the modern woman seeking confidence and self-expression. Enter Enchanteur Luxe Violette, the new premium Eau de Parfum (EDP). Partnering with Iman Troye, they reimagined her Raya hit “Pejam Celik Hari Raya”, integrating the fragrance to elevate brand perception and drive a 20% sales increase during the crucial Raya period.

APPIES AWARDS NIGHT 2024 IS ON 16 AUGUST, BOOK SEATS/TABLES HERE: 

An afternoon of conversations we never had, with leaders most of you never met.

Discover what’s possible from those who made it possible. Plus a preview of The HAM Agency Rankings REPORT 2024.

Limited seats: [email protected]

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