Enchanteur faced a double threat: an outdated Image and a competition surge. The focus had to move beyond traditional notions of romance to resonate with the modern woman seeking confidence and self-expression. Enter Enchanteur Luxe Violette, the new premium Eau de Parfum (EDP). Partnering with Iman Troye, they reimagined her Raya hit “Pejam Celik Hari Raya”, integrating the fragrance to elevate brand perception and drive a 20% sales increase during the crucial Raya period.
APPIES AWARDS NIGHT 2024 IS ON 16 AUGUST, BOOK SEATS/TABLES HERE:
