Andreas Vogiatzakis joins The Scale Factory's advisory board - MARKETING Magazine Asia


Andreas Vogiatzakis joins The Scale Factory’s advisory board

Andreas Vogiatzakis (pictured) has been appointed as part of the advisory board for The Scale Factory, to strengthen the company’s footprint in the Malaysian market and widen capabilities through tailored executive coaching and training geared towards challenges unique to fast growing start-ups.  

The Scale Factory was founded in 2019 by Lars Bjoerge and Pierre Martensson to help deserving start-ups scale faster in SEA. Since their launch 18 months ago, The Scale Factory has attracted 18 Clients that are growing in and into the region, supported by Growth Consultants and Advisors.  

“Andreas is one of the most impressive people I’ve come across throughout my career in Asia (and) he obviously has deep capabilities and prominent talents – as you’d expect from someone who’s  been a leader in the media industry for the last two decades,” said co-founder and managing partner of The Scale Factory, Lars Bjoerge. “More importantly, he’s a true  humanist that believes in the value of unlocking human potential. That gels well with us and  our mission of supporting the next wave of growth companies in the region” 

According to Lars, SEA is among the regions that truly matters for Scale-ups in building  their growth footprint. 

With a rapidly digitising population of 650 million and a fast growing digital ecosystem driven by 12 home-grown unicorns and over USD 10Bn in annual venture capital investments, Lars pointed out the emergence of two key trends. The first is the increased prioritisation of SEA from European and US tech companies and the second, a local and flourishing tech scene creating companies eager to accelerate intra Asian growth and beyond. 

“We’re looking forward to working with Andreas to make an even bigger impact in this  market,” Lars added. 

A veteran in the marketing industry, Andreas is also a Certified Executive Coach and Trainer, a Certified NLP Practitioner, TEDx  speaker, author, emcee, and was among the top 100 most inspirational LinkedIn icons list awarded by Marketing in Asia in 2019. 

As a marketing expert, Andreas has guided businesses and executives to define their purpose and achieve exponential growth and success. During his tenure, he  built and managed several media agencies for Publicis, Omnicom, WPP and Havas, leading  them to flagship positions in their respective markets. 

“It is a privilege to join this advisory board and be among individuals whom I admire and  respect, as my personal values and mission resonate perfectly with that of The Scale Factory,” Andreas said. “It is all about enabling companies and individuals to grow and succeed, expand and flourish.”


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