AirAsia hosts its First Ever Santan Food Festival, the largest inflight food tasting event in Asia, featuring meals from across the region.
The event showcased its infight meals which the brand recently branded to ‘Santan’ hot meals. Attendees had a chance to try AirAsia’s hot meals from across its network, including the latest signature dish, Thai Green Curry with Rice, an aromatic chicken curry infused with authentic Thai spices served with fluffy, fragrant white rice.
AirAsia Group CEO Tan Sri Tony Fernandes shared, “The flavour profile and pricing of inflight food has always been a challenge, but we believe that with Santan, we can create the first restaurant brand in the sky that is both tasty and affordable.”
“In line with our digitalisation efforts, we will leverage on data we have from more than 400 million guests carried over the years to create better, more innovative in-flight offerings, including for Santan. We will implement an electronic point of sales (ePOS) system soon that will make ordering and payment as easy as a restaurant and allow us to better understand what our guests want. “ Tony shared while adding that they were exploring the use of green packaging and being able to serve freshly brewed coffee onboard.
The Santan Food Festival was attended by more than 200 members of the media and key influencers from 16 markets – Malaysia, Thailand, Indonesia, Philippines, Vietnam, Cambodia, Laos, Myanmar, Singapore, Brunei, India, China, Taiwan, Japan, South Korea and India.
MARKETING Magazine is not responsible for the content of external sites.