By: Malati Siniah
MARKETING understands that former chief marketing officer for webe Lai Shu Wei has taken on a new role at Telekom Malaysia (TM).
According to his LinkedIn update, Shu Wei will now hold the position Vice President, Mass Market Marketing Operations at TM, a role he has held for less than a month.
MARKETING has reached out to the company for further details.
An industry veteran Shu Wei has held several key positions in the telecommunications industry. Prior to webe he held the CMO role for Packet One Networks, which later had been acquired by TM, and has held key marketing roles at Maxis, Standard Charted Bank, Nestle and more.
At webe Shu Wei had kick-started the telco’s launch campaign, and other innovations including its first community crowdfunding platform.
There have been quite a few big moves at TM this year, earlier in the year it was announced that Celcom’s numero uno, Dato’ Sri Shazalli Ramly has been appointed Telekom Malaysia Bhd’s (TM) Group CEO and Managing Director.
Earlier this month the company announced several key changes including former TM marketer Moharmustaqeem Mohammed taking on the CEO role at webe.
Related Content:
TIME TO ENTER APPIES
The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.
This is the only event where Live Presentations meets Live Judging.
Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.
This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!
Campaign entries must have run between June 2024 to May 2025
SUBMIT YOUR ENTRYMARKETING Magazine is not responsible for the content of external sites.