Posted on by Raihan Hadi
Subscribe to our Telegram channel for the latest updates in the marketing and advertising scene
Digi reminds Malaysians about unconditional love and blessings
22 Dec
This festive season, Digi Telecommunications encourages Malaysians to continue inspiring their loved ones to take their dreams and aspire to greater heights.
Inspired by the true story of a Malaysian female fighter pilot, the festive film entitled Wind Chaser centres around a father who inspired his young daughter to become a pilot, with the simple gift of a paper airplane.
The video, interjected with whimsical animated scenes, nails home the festive message on how the greatest gift is the unconditional love and support of our loved ones that gives us the blessing to chase our dreams and purpose despite the hardships life presents.
“Through this difficult year, it is heartening to see Malaysians rallying together to show support whether it is as simple as supporting a local business or offering emotional support to those going through a tough times,” says Digi’s Head of Marketing Services, Bernard Lee. “Let us continue to inspire the next person to stay motivated and soar to greater heights.”
Client: Digi Telecommunications Head of Marketing Services: Bernard Lee Head of Marketing Communications: Lo Wei Tzen Head of Brand & Engagement: Adeline Koh Senior Marketing: Kuah Vi-Vien
Agency: Naga DDB Tribal Creative Director: Ellison Fernandez Creative Group Head: Shireen Ang Art Director: Yeo Lee Kee Eng Copywriter: Audrey Wong BM Copywriter: Ain Nabilah Business Unit Head: Jessey Chew Brand Director: Iris De Souza Brand Manager: Haithal Asrar Brand Executive: Sita Subbiah Project Manager: Ivy Chai Head of AV: Sharon de Silva
Production House: Directors Think Tank Sdn Bhd Film Director : Rajay Singh Co-Director : Chevie Law 2D Animation Director : Yuer & LimLin @ DTT Post Claymation Director : Aiden Whittam @ DTT post Graphic & 3D Director : Nicholas Lai @ MOOG Studio EP : Tek nam Producer : Shuying DOP : Julian Oh Editor : Affandi Production : Subash (PM), Yuji (PA) Art Dept : Ray Tan @ Something Reel Post : DTT Post Audio : TwoAM Wardrobe : Wardrobe Room
Naga DDB Tribal’s Creative Director, Ellison Fernandez said, “The heart of this story carries a universal truth that many of us can relate to. As we follow the story through the girl’s dream sequences, we see the pivotal moment when the dad’s acceptance sets her on her way to achieving her dream. By crafting the dreams in varying art styles, we aimed to also widen the appeal of the story. Together, the team took this over the finish line. You could call it divide and conquer, but finally putting the components together brought the magic to life. And we have Director’s Think Tank to thank (pun intended) and a host of other partners for spurring us on, to produce a great story of inspiration. One female fighter pilot’s story is a reflection of our love and encouragement towards one another, in a year that has brought many challenges. Never stop chasing the skies.”
Rajay Singh of Director’s Think Tank added, “The piece was a great way to end this year, brought a lot of positivities and also showed us what we could do if we just looked out for one another. I can’t wait to see what 2021 has in store. Merry Christmas and a Happy New Year.”
We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.OkNoPrivacy Policy
