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Acer moves from Starcom to UM Malaysia
23 Aug
(marketingmagazine.com.my) – UM Malaysia has won the media business for Acer from incumbent Starcom Mediavest.
The agency will be tasked to carry out work across traditional and digital media including radio, print, digital and out-of- home.
Acer Malaysia’s Head of Marketing Stephanie Ho said, “UM put forward a vision that blurred the lines between media and creativity, data and content, science and art. The UM philosophy appealed to us because of its in-built strategy to adapt to the fast-paced market conditions, while staying connected to consumers’ ever changing needs through real-time insights.
“This resonates with our philosophy of responding to consumers’ needs with solutions that creatively inspires our users’ day-to- day lives, and partnering them to achieve more by making technology accessible to everyone.”
Amit Sutha – Managing Director of UM
Commenting on the win Amit Sutha, Managing Director UM and Ensemble Worldwide said, “We are humbled that Acer has chosen to work with UM. We see this as an opportunity to partner a brand that has become a trusted electronics technology producer and brought technology to nearly every corner of the world.”
He added, “There are two shared beliefs that made this match possible. The first, stop thinking of the sale as an end point or an isolated action, and rather consider it in terms of a customer journey with purchase opportunities at each stage. Two, brands today are not built on buying mass reach, but by orchestrating intimate relationships with consumers.”
The team officially took over the business from August 1st for a 12 month contract focusing on new product launches and driving product sales.
The 5th Malaysian Chief Marketing Officers (CMO) Conference is a full day journey into the minds of some of the sharpest and most inspiring minds in the business.
The market is in a state of flux. Media fragmentation has gone wild. Digital is exciting but also a minefield if handled wrong. Marketers need stamina, focus and a scalable approach to strategies. ROI has never been more confusing.
Hear from these dynamic and feisty brand leaders on how they are facing the New Realities:
• Loh Keh Jiat – CMO, Digi Telecommunications Sdn Bhd • Raja Teh Maimunah Raja Abdul Aziz – MD & CEO, Hong Leong Islamic Bank Berhad • Sulin Lau – Head of Marketing Services, Maxis • Cyril Dhenaut – Head of Marketing, KFit • Timothy Johnson – Senior VP of Marketing, INTI International University & Colleges • Eric Wong – Marketing Director, IBM Malaysia • Srikanth Ramachandran – Executive Director, Moving Walls • Spencer Lee – Head of Commercial, AirAsia Berhad • Bala Pomaleh – CEO, IPG Mediabrands • Rachel Lim – Co-Founder of Love, Bonito • Edward Ling – Sales Manager, Waze Malaysia • Santharuban T. Sundaram – Group Marketing Manager, Etika Holdings (formely Permanis) • Dato Seri Vida – Founder, Pamoga & Qu Puteh •Rafiq Razalli – CEO, Media Prima Digital Sdn Bhd
Date: September 6th, 2016 (Tuesday)
Venue: Sime Darby Convention Centre, Jalan Bukit Kiara, Kuala Lumpur.
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Amit Sutha – Managing Director of UM
