MullenLowe Malaysia appointed as AOR for Tesco

MullenLowe Malaysia has been appointed by Tesco to Consolidate Creative And Strategic Duties

Global retail conglomerate Tesco has moved its creative communication duties to MullenLowe Malaysia as its new agency of record.
MullenLowe Malaysia will be responsible for the business following Tesco’s 2 successful campaigns, Tesco’s 16th Anniversary Campaign and Hari Raya Campaign.
MullenLowe Malaysia will be leading the creative execution of all planned marketing campaigns for the next 12 months. The aim for the agency is to create communication that brings to life Tesco global brand expression that resonates with the Malaysian shoppers.
“We are delighted to be working with Tesco as their creative agency partner. Tesco proves to be very interesting as a global brand driven by local insights. It gives MullenLowe the opportunity to create fresh work from the ground up with Tesco. This is another great portfolio for the agency, adding to the streak of wins in the past three months, and certainly builds up the momentum as we head into the second quarter of 2018.” said Adrian Sng, Managing Director of MullenLowe Malaysia.

–

Find out what your competitors are up to at APPIES Malaysia!
32 SENIOR MARKETERS.
56 MARKETING CASE STUDIES.
2 DAYS LIKE AN MBA IN MARKETING!
APPIES Malaysia is an annual 2-day Marketing Congress and Awards Festival showcasing, sharing and celebrating the country’s best marketing campaigns. Shortlisted entries will be judged by 30 leaders in the marketing industry who will put the presenters’ knowledge to the test in a unique Live Presentation environment.
Date: 16 & 17 April, 2018
Venue: Grand Ballroom, Eastin Hotel, Petaling Jaya.
Time: 8.30am – 6.00pm
To register, connect with Ruby on 037726 2588, [email protected]
For more information of APPIES Malaysia 2018, download the PDF here!