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REVEALED: TOP RANKED AGENCIES, MARKETERS AND CAMPAIGNS OF 2024

27
Nov

The Ham Report rankings is based on the best of six shows hosted in Malaysia: APPIES, Dragons, d’Awards, MSA, Effie and the Kancil Awards.

It is the Gold standard in industry rankings and only Gold winners from these six shows are counted.

The Report focuses on campaigns not craft winners and winners on the regional level have higher weightage.

Campaigns that win multiple Gold in the same show, or in the shows in our rankings over the year, are factored as One Gold (unique) win.

As in previous years, the scoring algorithm was developed from a poll among 30 leading marketers on which shows they considered the most prestigious and reflective of true marketing success. Effie and The APPIES are highly valued.

“This year, twelve agencies made their debut in the Top 10 list. It is just how the cards fall in place and we applaud them all. You are Gold! “ says Prof Harmandar Singh of MARKETING magazine, which publishes this benchmark to guide marketers through the plethora of agencies and award shows. “A Gold-standard agency serves as a touchstone for the industry to strive toward.”

Top Ranked Agencies for 2024 in alphabetical order, including joint rankings…

  • Ampersand Advisory (Media)
  • Astro Media Solutions (Media)
  • Dentsu (Creative)
  • Digital People (Digital)
  • Fastman Studios (Creative)
  • FCB SHOUT (Creative)
  • Fishermen Integrated (Creative)
  • GO Communications (PR)
  • Grab Creative Studio (Creative)
  • GrowthOps Asia (Digital)
  • Gushcloud (Creative)
  • iMEDIA (Digital)
  • Invictus Blue Group (Media)
  • JUNO (Creative)
  • Kingdom Digital (Digital)
  • Leo Burnett Malaysia (Creative)
  • Light Up 7 (Creative)
  • M&C Saatchi (Creative)
  • Media Prima Audio (Media)
  • Mediabrands Content Studio (Creative)
  • Mindshare (Media)
  • Naga DDB Tribal (Creative)
  • OMD (Media)
  • PHD (Media)
  • Trad3mark Integration (Creative)
  • Universal McCann (Media)

Top Ranked Marketers & Campaigns for 2024 in alphabetical order… 

MARKETER CAMPAIGN
Allianz Malaysia Allianz scores 10/10 with 4 in 1 mobile
Applecrumby APPLECRUMBY x AJL: Anugerah Juara Lampin
Association of Banks Malaysia #JANGANKENASCAM
Axiata Group Malaysia Axiata Raya Remixed
Ayam Brand Malaysia Pop Yeh Yeh  Bok Bok Raya 2024
Bank Negara Malaysia Bangkit Bersama Melawan Scammer
Barkath Co-Ro Manufacturing Sdn Bhd Sunquick Rides On Quick Commerce – The New Hero for Ramadhan-Raya
CelcomDigi CelcomDigi Nadi
CelcomDigi CelcomDigi MY5G Series
Etika World’s First Regional Virtual to Reality PUBG Tournament: How We Drove Record Sales & Created 2 World Records
Etika The Original Taste of Malaysia rolls out a Wonda-ful Campaign
Etika Wonda OR1 FM Creates a Benchmark
Etika Wonda Coffee x FAM Fuels Football Fans and Harimau Malaya
Galderma Cetaphil Unlocks Attention Measurement – First Ever in APAC
Gerbang Alaf Restaurants (McDonald’s) Vibe Kopi Susu
Gerbang Alaf Restaurants (McDonald’s) Krupkrup Ayamgoreng Mcd, There’s Nothing Like It
Gerbang Alaf Restaurants (McDonald’s) #McDDoDaDip your McNuggets
Grab No change to price. Big change in sales.
Grab Grab Stock Un-ception
Gushcloud Gushcloud’s Creator-First Approach: Merging Brand Voices with Talent Personalities
Heineken Malaysia Berhad Guinness Unlocks Grab as an Acquisition Platform
Heineken Malaysia Berhad Arthur’s Storehouse. Marrying Music & Magic for a Moment
Heineken Malaysia Berhad Heidden In Plain Sight
Hong Leong Bank Sekinchan-ese, Cannot Lose Face!
Hong Leong Bank HLB BizBuddy the Driving Force for Thriving Growth
IHH Healthcare Malaysia Your Extraordinary Journey
Julie’s Manufacturing Sdn Bhd Iklan Raya A.I.dilfitri
Maybank Maybank: Reviving Raya’s Joy
Maxis This Is Johan – Going back to the OG to relate wit
Media Prima Audio Malaysia’s First A.I Radio DJ
QSR Stores (KFC) Revolutionizing KFC’s Image: A Journey into the World of PUBG
Reckitt Benckiser Durex Academy
Reckitt Benckiser Dettol Parents Day and National Day Campaign
Reckitt Benckiser Dettol Global Handwashing Day 2023
Resorts World Genting Resorts World Genting: A Destination Verified By Kids, For Kids
RHB #JomSapot BeliLokal
RHB Forgiveness
RHB Cabaran Hidangan RHB MySiswa
Sime Darby Beyond Auto Malaysia BYD SEAL Launch: Innovation Meets Acceleration
Sime Darby Property Berhad From Point-of-Interest to Point-of-Sales
Tourism Australia Tourism Australia Partners ‘Projek Bapak Bapak’ to boost Tourism
Unilever Sunlight Made For More
Unilever Breaking Barriers: Unleashing Potential with Unilever’s Demand Generation Model
VICO How Vico’s FAKE Viral Video Drove REAL Sales
Wipro Unza Malaysia Aiken’s CNY Glow-Up: A Stephen Chow-Inspired Whitening Celebration

FINAL ANNOUNCEMENT NEXT FRIDAY

The final Top 10 rankings for 2024 will be announced at the AdVolution event on Dec 6. Event details are here.

View the 2023 Ham Report here. 

View the 2022 Ham Report here.  

The Ham Report 2024 report will be officially published in a special print edition in February 2025. 

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