45th IAA World Congress 2024

Penang, Malaysia is set to host the upcoming 45th International Advertising Association (IAA) World Congress 2024, marking a historic milestone as the first time this prestigious event will be held in Southeast Asia.

The event is scheduled to unfold in the vibrant city of Penang from March 6 to 8, 2024. It is proudly co-hosted by IAA Malaysia, the Penang State EXCO Office for Tourism and Creative Economy (PETACE), and the Penang Conference and Exhibition Bureau (PCEB).

The second industry networking event hosted in conjunction with PETACE and PCEB was held at the Amari Spice Hotel on Tuesday 12 December. In attendance were The Honourable Wong Hon Wai, the Executive Councilor for Tourism and Creative Economy, Ashwin Gunasekeran, the Chief Executive Officer of PCEB, John Doody Chacko, Chairman of the 45th IAA World Congress Organising Committee and members of the Organising Committee including Omar Shaari, Milan Agnihotri, Sailendra Kanagasundram, Gary Tay, Pat Wahid, Amy Chia, the PCO Project Heads, members of the Congress Secretariat, representatives from PETACE, PCEB and State agencies.

“A new dynamic is unfolding. The convergence of social, economic, and climate crises, along with rapid technological advancements has created a new reality for brands and businesses to navigate. Companies must adapt and reshape their entire operating models. The urgency to address climate change has become a focal point to reduce environmental impact and ensure long-term resilience.

Social issues such as inequality, diversity, and inclusion have gained significant attention from customers. Technological advancements like AI continue to disrupt industries, bringing both opportunities and challenges. We invite you to participate in this Congress where we will share best practices, case studies, and new frameworks of how creativity and technology can build significant value and enable brands and businesses to
become a force for good”, shared John during his speech.

“Anticipating the participation of 1,200 delegates from around the world, we are not merely hosting an event; we are creating a platform for learning, exchanging ideas, innovation, and collaboration. With a stellar international lineup of global leaders, this Congress transcends borders, offering an opportunity for us to showcase Penang’s potential as a hub for creativity, marketing technology, tourism, and economic growth” shared The Honourable Wong Hon Wai during his speech.

The objective of this networking event was not just an opportunity for industry leaders to converge but an exclusive chance for partners and sponsors to align their brands and businesses with excellence and innovation. An exclusive sponsorship offer was announced at this event. As the host of the first-ever International Advertising Association (IAA) World Congress in South East Asia, partners and sponsors will enjoy unprecedented exposure on a global stage.

The event is expected to draw the attention of industry leaders, decision-makers, and influencers worldwide, providing partners and sponsors with a unique platform to showcase their brands on an international scale. With META and Google on board as sponsoring partners, alongside the Congress International Media partner BBC Studios, the Congress guarantees a stellar lineup of 30+ global C-level speakers comprising the United Nations, Federal and State ministers, government agencies, Global AI experts and mavens, unicorns and changemakers, consulting firms, MNCs, heads of global advertising agencies, brand custodians, academicians and many more.

Delegates can expect to be inspired and informed by insights from the brightest minds in the industry, gaining a competitive edge in the rapidly evolving landscape of Marketing, Marketing Communications, Business, Sustainability, ESG, DE&I, AI, and emerging Technology. The Congress will also recognise and celebrate International Women’s Day on March 8th. The Congress is not merely a platform for discourse but also an opportunity for delegates to glean insights from top global minds.

The wealth of knowledge and experience shared by industry leaders will provide delegates with valuable perspectives, innovative strategies, and a deeper understanding of emerging trends. Recognising the importance of professional development, the Congress is fully HRD Corp claimable under the public conference scheme.

Delegates can leverage this opportunity to enhance their skills, stay abreast of industry advancements, and contribute to their organisation’s growth, all while benefiting from HRD Corp’s claimable scheme, subject to HRD Corp terms and conditions.

To solidify this mutual growth and cooperation, the President of IAA Malaysia, John D Chacko, and Mr. Soffian Mohammed Amin, the Chief Programmes Officer of HRD Corp exchanged a strategic Memorandum of Understanding (MOU). This momentous event was graced and witnessed by The Honourable Wong Hon Wai, Executive Councilor for Tourism and Creative Economy, and Ashwin Gunasekeran, CEO of PCEB.

Organisations are encouraged to seize this extraordinary opportunity to register delegates,connect, learn, and shape the future of their brands and businesses. By participating in the congress, delegates will not only enhance their professional development but also contribute to the growth and recognition of Penang and Malaysia on the world stage.

For further information on the Congress, visit www.iaawc.com. For queries on registration via the HRD Corp Claimable Courses Scheme, kindly contact Amy Chia at [email protected].