Hyperlab steals spotlight at d Awards with groundbreaking work

2 years ago

Hyperlab’s winnings signal industry shift at the Malaysian Digital Association d Awards
Hyperlab stole the show at the Malaysian Digital Associations’ renewed d-Awards, winning 3 awards, including the Grand Prix for their groundbreaking use of Conversational Artificial Intelligence (AI) for leading telecommunications brands.

Hyperlab won the Silver for Best Use of Technology and the Gold and Grand Prix for Best Platform. Both entries put their industry leading natural language processing (NLP) and machine learning (ML) technology to work, automating sales and support functions for 2 of the largest telecommunications brands in Malaysia.

This win signals a shift to agencies and clients everywhere of the evolution that incumbent agencies will need to endure to stay competitive in the future landscape.

“78.9% of Malaysian netizens chat on social media using either Malay, English, or Manglish, so a large part Hyperlabs NLP goes into understanding our rojak way of speaking,” said COO, Janet Teo.

The trio of founders, Vic Sithasanan, Janet Teo and Chris Greenough, (pic) moved on from leading digital agency APD to found Hyperlab in 2016, with a vision to deliver amazing customer experiences at scale using AI.

“We’re betting that future of brand experiences will be highly personalised and highly automated – this just isn’t possible without AI.

These awards couldn’t have been possible without the hard work from our amazing team and the trust of visionary clients,” said CEO of Hyperlab, Vic.

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CMO2019

Malaysian CMO Awards 2019 Open for nominations


Rewarding the Bold & the Brave

Held on the evening of the Conference, this award is to identify talent, transparency, tenacity and a take-charge attitude of deserving marketers. An eminent panel of industry leaders will decide on the winners. There are 30 categories at the Malaysian CMO Awards.

All entries across all 30 categories for the inaugural year is FREE. There is no reason why you should not nominate your pick for each category here.
The Deadline for nomination ends on 25th of October 2019

The 8th Malaysian CMO Conference & Awards


DATE:
15th November 2019

VENUE:
The Grand Ballroom, Sime Darby Convention Centre, KL.

For further details on the awards, visit:
Awards Nomination Page