Mattel embarks on landmark e-Commerce partnership with Lazada across Southeast Asia

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(marketingmagazine.com.my) - Mattel® announces new partnership with online retailer Lazada to launch an official Mattel e-commerce shop across Southeast Asia.

The Mattel® e-commerce store on Lazada will feature Shop-in-Shop pages and introduce some of Mattel’s most iconic brands and products: from Barbie® and Thomas & Friends™ to the latest Hot Wheels®, MegaBloks® and Fisher-Price best-sellers. The Mattel® Shop-in-Shop pages will also highlight a wide selection of products that support the development of infants, toddlers and children of all ages. These pages are now live and available for online shoppers in Malaysia, Philippines, Thailand, Singapore, Indonesia and Vietnam.

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“Mattel is thrilled to partner with Lazada. We are now in the position to advance quickly and expand our footprint online to maximize the potential of these markets,” said John O’Rourke, Mattel® Southeast Asia’s Country Manager.

With rapid adoption of the Internet and smart phones in the market, the potential of e-Commerce is massive in Southeast Asia - with 25% projected growth rate (A.T. Kearney 2014). Two-thirds of the 150 million digital consumers in the region already shop online (Bain & Company, 2016). Following this recent rise in e-Commerce, toys have emerged as a potential growth category, with global purchase intention rate doubling in 2014 since 2011 (Neilson, 2014).

“Joining hands with Lazada enables Mattel to make play even more accessible to parents and children. Families can now get their hands on our latest products with just a few clicks on Lazada. And having our all-time favorite brands where our parents and children are spending their time allows us to continue to inspire the wonder of childhood through play,” John added.

"Through its official stores on the Lazada platforms, Mattel will be able to reach out to millions of consumers in Southeast Asia,” said Riccardo Basile, Lazada Group’s Chief Commercial Officer. “For Lazada, this partnership with Mattel® gives our customers access to quality toys and accessories from one of the most prominent and trusted companies in the industry.

The Mattel® Shop-in-Shop page is now available on Lazada at http://www.lazada.com.my/mattel-malaysia-official-store/ To celebrate the launch in Southeast Asia, Lazada shoppers from the five participating countries can enjoy great exclusive promotional deals up to 70% for all toy brands from Mattel® on 11th November and 12th December 2016.