Entropia has developed a new tool which taps into AI technology for Nippon Paint, as part of the brand’s Paint New Happiness campaign. According to Entropia, the new proposition was designed as a way forward to overcome the traditional association of paints as a problem-solution product and position it as a highly personalised offering. This allows painting to take centre stage as an act of love that aims to inspire deeper human connections.
The AI recommendation engine analyses multiple data points from a connected social account to develop a behaviour-based profile. The profile is then used to create a life colour palette and virtual mood rooms from a comprehensive colour library by Nippon Paint.
The result is a highly individualised palette that links paint colours to personal life moments and significant events such as weddings, births, retirement, graduations, milestone birthdays or anniversaries.
General Manager of Group Marketing for Nippon Paint, Alex Yoong said, “Data and technology have enabled us to understand consumers at a much deeper level. Our Paint New Happiness AI tool analyses user preferences, life stages, and relationships to recommend the colour palette closer to their life in real time.”
“We live in exciting times and aim to enhance living with our advanced tools and evolving paints,” Alex added.
Commenting on the category game-changer Senior Partner of Entropia, Prashant Kumar, said, “Artificial Intelligence is going to aid and complement human creativity and decision making. By discerning patterns, preferences, and influences across five senses byte by byte – it is set to learn how to enhance human happiness.”