Astro gets aggressive on content with two new partnerships and expands to events

 

 

In its efforts to diversify its content offerings Astro Malaysia has made partnered up with South Korean media company CJ E&M on co-production of signature and original IPs for ASEAN, marketing and distribution of Korean content and partnering with the group on eSports and on-ground events. 

The company also announced a strategic partnership with Turner Asia Pacific on a joint-venture on Warner TV to co-own and co-produce Asian content for global reach on both Astro and Tribe. 

Chief Operating Officer of Astro, Henry Tan shared that the company’s new partnerships showcased the group’s commitment to provide quality content to both Malaysian and ASEAN audiences. 

“This signals our commitment to investing in quality content verticals with like-minded partners, leveraging on one another’s key strengths. The collaboration also includes marketing, distribution and monetization of CJ content IPs as well as movies, eSports and signature festivals where we will bring to bear our customer reach and capabilities across our media assets in Malaysia, and potentially across the region.”

On the group’s collaboration with Turner Henry shared that together the two partners can raise the bar for better quality Asian content and explore opportunities to co-develop Asian content for global distribution. 

“Additionally, this new venture will also enable us to participate in the revenue distribution generated from Warner TV in the region.”

 

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The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

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