Astro gets aggressive on content with two new partnerships and expands to events

In its efforts to diversify its content offerings Astro Malaysia has made partnered up with South Korean media company CJ E&M on co-production of signature and original IPs for ASEAN, marketing and distribution of Korean content and partnering with the group on eSports and on-ground events. 

The company also announced a strategic partnership with Turner Asia Pacific on a joint-venture on Warner TV to co-own and co-produce Asian content for global reach on both Astro and Tribe. 

Chief Operating Officer of Astro, Henry Tan shared that the company’s new partnerships showcased the group’s commitment to provide quality content to both Malaysian and ASEAN audiences. 

“This signals our commitment to investing in quality content verticals with like-minded partners, leveraging on one another’s key strengths. The collaboration also includes marketing, distribution and monetization of CJ content IPs as well as movies, eSports and signature festivals where we will bring to bear our customer reach and capabilities across our media assets in Malaysia, and potentially across the region.”

On the group’s collaboration with Turner Henry shared that together the two partners can raise the bar for better quality Asian content and explore opportunities to co-develop Asian content for global distribution. 

“Additionally, this new venture will also enable us to participate in the revenue distribution generated from Warner TV in the region.”

After 20 years of evolving technology, shifting market trends, and adapting to changing consumer behaviour, the media landscape has nearly reached saturation.

We’ve optimised to the fullest, providing advertisers with abundant choices across technology, platforms, data-driven marketing, CTV, OTT, DOOH, influencer marketing, retail, etc.

Media specialists have diversified, but with more options comes the challenge of maintaining income growth. The industry is expanding, but revenue isn’t keeping pace.

Now, we’re at a TURNING POINT: time to explore and harness new sustainable revenue streams. While GroupM forecasts a 7.8% global ad revenue growth in 2024, challenges like antitrust regulation, AI and copyright issues, and platform bans persist.  

Collaboration is key: partnerships that thrive on synergy, shared values, and aligned goals are becoming increasingly essential.

Hence, the Malaysian Media Conference, in its 20th year, has assembled the partners and players under one roof on October 25 for a day of learning, sharing, and exploring.

 

REGISTER NOW