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What’s the new look?
12 Apr
April is an important month for all of us at MARKETING magazine.
Having been in the market for 20 years, all of this month we will be sharing some of the key highlights from our past issues. From images of the key leaders on our cover 20 years ago to some of the top print ads in our issues, keep your eyes peeled for all those and more!
April will also mark a big change for us here…
A new look is on the horizon and more on this will be shared in the next few days…
A hint of what’s coming is in the video below…Stay tuned!
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After 20 years of evolving technology, shifting market trends, and adapting to changing consumer behaviour, the media landscape has nearly reached saturation.
We’ve optimised to the fullest, providing advertisers with abundant choices across technology, platforms, data-driven marketing, CTV, OTT, DOOH, influencer marketing, retail, etc.
Media specialists have diversified, but with more options comes the challenge of maintaining income growth. The industry is expanding, but revenue isn’t keeping pace.
Now, we’re at a TURNING POINT: time to explore and harness new sustainable revenue streams. While GroupM forecasts a 7.8% global ad revenue growth in 2024, challenges like antitrust regulation, AI and copyright issues, and platform bans persist.
Collaboration is key: partnerships that thrive on synergy, shared values, and aligned goals are becoming increasingly essential.
Hence, the Malaysian Media Conference, in its 20th year, has assembled the partners and players under one roof on October 25 for a day of learning, sharing, and exploring.
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