Leading online media and advertising technology providers in SEA, Innity, which operates one of the largest ad networks and ad exchanges in the region, has entered into a reseller partnership agreement with Tencent, China’s leading internet service portal offering value-added internet, mobile, telecom, and online advertising services.
Innity will be the preferred partner to sell Tencent QQ’s and social ad inventories that reaches a vast pool of audience in China. The partnership will allow advertisers and marketers to choose from a range of advertising solutions, which includes, but not limited to, standard banners, pre-rolls, and native ads.
The inventories available include:
• QQ’s Online Portal (www.qq.com)
• Tencent News (http://news.qq.com/mobile/)
• AIO Mini Homepage (http://news.qq.com/mobile/)
• Tencent Videos (https://v.qq.com/)
• Qzone (http:/qzone.qq.com/)
• WeChat
• QQ Messenger
As of the end of 2016, QQ had 852 million monthly active user accounts (“MAU”). MAU of Qzone was 638 million while the combined MAU of Weixin and WeChat were 889 million.
“Advertisers have the opportunity to fully leverage Tencent’s leading social and media platforms to advertise their brands to hundreds of millions of users in China. We’re pleased that Tencent chose us as a partner and we believe this will be a good addition to our product offerings,” said Phang Chee Leong, CEO and Co-founder of Innity.
The agreement is effective immediately across all Innity’s presence in Indonesia, Hong Kong, Malaysia, Philippines, Singapore, Taiwan, Thailand and Vietnam.
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