What makes APPIES the most prestigious industry awards? | MARKETING Magazine Asia

What makes APPIES the most prestigious industry awards?


A competitive two-day showcase of 100 of the best marketing campaigns from across 16 markets in Asia, APPIES Malaysia 2021 will build on the success of last year’s event which saw an impressive turnout of Malaysia’s top marketers and stellar campaigns.

Now in its fifth year, APPIES Malaysia is distinctly competitive with its 4-5-3 campaign presentation format. Each presentation begins with a 4-minute showreel video summarising the campaign, followed by a live 5-minute exposition of the campaign’s key highlights by the brand’s marketers/campaign creators. Then comes the interactive 3-minute session where each campaign will be cross-examined by a panel of judges.

This 4-5-3 presentation format of APPIES Malaysia continues to be a key hit aspect of the awards among industry professionals.

The submission period for APPIES 2021 ends on 16 April before the list of shortlisted submissions is announced on 20 May 2021. In light of the on-going battle against COVID-19, the judging part of the awards will be conducted virtually on 22 and 23 May.

However, industry professionals will still have the chance to reunite face-to-face with their peers and friends from the industry on 25 June during the APPIES awards night.

APPIES Malaysia this is the only event in the country where Live Presentations meets Live Judging and this year’s winners will receive either Gold, Silver or Bronze trophies for 10 brand new categories, and 7 special ‘Best of Best categories’ (red trophies) that require no submissions! Aside from that, black trophies will be awarded to the best presenters.

Curious to learn more and dive into our step-by-step entry guideline? Visit https://appies.com.my/# to download our event pdf.