Welcoming The New Year with Watsons


Watsons CNY

(Marketingmagazine.com.my) – Watsons Malaysia kick started the New Year with the launch of its Chinese New Year campaign at The Roof in Bandar Utama. The launch revealed Watsons Chinese New Year music video which featured the original song ‘Happy Beautiful Year’ and cameo appearances by more than 20 top Malaysian celebrities.

“Chinese New Year is one of our important campaigns to continuously engage with our
customers. Aside from the innovation of products available at our stores during the festive
season, this year we are sending across the message of being beautiful inside and out, and at
the same time showing the diversity of the people in our country living harmoniously together,”
said Danny Hoh, Head of Marketing, Watsons Malaysia.

The highlight of the campaign which was a song and music video was performed live at the
launch by the five main cast namely Annie Pang, Choong Lai Chan, Julie Chew, Vivian How
and Winnie Ho. The five talents were cast after a few rounds of audition with award winning
production house Woo Hoo Pictures, who also co-directed and produced the music video with
Watsons marketing team. The shooting of the music video took place in November 2015 at
various locations.

To showcase diversity in the music video, Watsons also invited top Malaysian personalities for
cameo appearances in the music video. The celebrities line up included Amber Chia, Leng Yein,
Point Blanc, Dato’ Lai Meng, Dato’ Kee Hua Chee, Kit Mah, Nadine Ann Thomas, Nadia Heng,
Hansen Lee, Juwei, Dr Shazril Shaharuddin, Reem Shahwa, Mark O’Dea, Nancy Marcus,
Livonia Ricky, Steven Sunny and Willy Tan.

Watsons ‘Happy Beautiful Year’ campaign also brings a wholesome celebration to its VIP
members. This year, Watsons is offering RM1,000,000 worth of prizes for the Scratch and Win
to its members with any purchase worth RM50 in a single receipt.

“We hope during this New Year, our VIP members will find shopping experience at our stores a
unique one. We hope the rewards will benefit them and at the same time sharing this to their
family and loved ones,” Danny added.

Watsons customers too can enjoy the great sale up to 50% from 21 January onwards while
shopping at Watsons store can be more rewarding with attractive gifts with purchases during the
prosperous New Year including a collectible red packets in four exclusive design, a limited
edition cutlery set and a limited edition tiffin carrier.

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The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

This is the only event where Live Presentations meets Live Judging.

Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.

This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!

Campaign entries must have run between June 2023 to May 2024

Submissions Deadline
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APPIES Festival – Judging & Presentations
11th – 12th July 2024 (Malaysia)


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