Tune Talk responds to 'fake' video claims

3 years ago
Tune Talk Promo thumb

 

(marketingmagazine.com.my) – By: Malati Siniah

Last Thursday night Tune Talk posted CCTV footage on its Facebook page highlighting some paranormal activities at their office. A Tune Talk staff member in the video saw papers flying and office chairs moving, an eerie occurrence as he was the only one in the room.

The video which received over 800 thousand views and 12 thousand shares on Facebook sparked plenty of chatter online with some commenters saying,

It’s weird if this happened in Tune Talk’s office, why did Tune Talk post this on their own wall. Wouldn’t they want to hide it? Liyana Jawahir Ahmad Adnan

Nice marketing strategy Tune Talk- Shahrul Izwan Mansor

Fake or no the video certainly got people talking. We spoke to Huey-Ling, Tune Talk’s Head of Marketing to get to the bottom of things.

“What transpired in the video? Well, it was actually an angle for us to promote a FREE Call promotion inspired by the Chinese Hungry Ghost Festival,” she shared while adding that they have been getting plenty of phone calls and emails on their recent posting.

Huey-Ling shared that while they could have run the promo during Halloween, a celebration better known amongst Malaysian Millennials, they wanted to take a different approach with their ‘FREEky Calls’ promotion.

“We wanted to kill 2 birds with one stone by educating Malaysian Millennials of all races on this cultural practice and we did this through carefully orchestrated video and content postings.”

As a follow up to their CCTV footage posting, today the brand released a humorous video featuring several ‘ghosts’ announcing their free calls promotion.

TuneTalk Promo video
A ‘ghost’ from their latest promotional video

Knowing that the campaign could have backfired Huey-Ling mentioned that in creating the video the team took great lengths in ensuring that it would not offend anyone’s cultural believes.

“In terms of results so far, we’ve had more than 95% of organic shares with many other social media sites ripping our video off to be shared on their own page.”

“We at Tune Talk are a little ‘cray-cray’ when it comes to marketing and communications. Competition in the Telco world is very tough and we strive to stand out by being creatively different and innovative.”


HANDO speaker

The 5th Malaysian Chief Marketing Officers (CMO) Conference is a full day journey into the minds of some of the sharpest and most inspiring minds in the business.

The market is in a state of flux. Media fragmentation has gone wild. Digital is exciting but also a minefield if handled wrong. Marketers need stamina, focus and a scalable approach to strategies. ROI has never been more confusing.

Hear from these dynamic and feisty brand leaders on how they are facing the New Realities:

 

• Loh Keh Jiat – CMO, Digi Telecommunications Sdn Bhd
• Raja Teh Maimunah Raja Abdul Aziz – MD & CEO, Hong Leong Islamic Bank Berhad
• Sulin Lau – Head of Marketing Services, Maxis
• Cyril Dhenaut – Head of Marketing, KFit
• Timothy Johnson – Senior VP of Marketing, INTI International University & Colleges
• Eric Wong – Marketing Director, IBM Malaysia
• Srikanth Ramachandran – Executive Director, Moving Walls
• Spencer Lee – Head of Commercial, AirAsia Berhad
• Bala Pomaleh – CEO, IPG Mediabrands
• Rachel Lim – Co-Founder of Love, Bonito
• Edward Ling – Sales Manager, Waze Malaysia
• Santharuban T. Sundaram – Group Marketing Manager, Etika Holdings (formely Permanis) 
• Dato Seri Vida – Founder, Pamoga & Qu Puteh
•Rafiq Razalli – CEO, Media Prima Digital Sdn Bhd 

Date: September 6th, 2016 (Tuesday)

Venue: Sime Darby Convention Centre, Jalan Bukit Kiara, Kuala Lumpur.

For details, contact Ruby on 03-77262588, ruby@adoimagazine.com

Download event PDF here

More details www.marketingmagazine.com.my/cmo2016 

ADVERTISEMENT

CMO2019

Malaysian CMO Awards 2019 Open for nominations


Rewarding the Bold & the Brave

Held on the evening of the Conference, this award is to identify talent, transparency, tenacity and a take-charge attitude of deserving marketers. An eminent panel of industry leaders will decide on the winners. There are 30 categories at the Malaysian CMO Awards.

All entries across all 30 categories for the inaugural year is FREE. There is no reason why you should not nominate your pick for each category here.
The Deadline for nomination ends on 25th of October 2019

The 8th Malaysian CMO Conference & Awards


DATE:
15th November 2019

VENUE:
The Grand Ballroom, Sime Darby Convention Centre, KL.

For further details on the awards, visit:
Awards Nomination Page