Toyota launches all-new 2019 Vios with music video | MARKETING Magazine Asia

Toyota launches all-new 2019 Vios with music video


The latest generation Vios was officially launched recently through its very own music video.

Featuring Malaysian celebrity Shukri Yahaya and beatboxer Shawn Lee, the music video has been appropriately titled “As Never Before” and promises viewers a brief yet inspiring and authentic 2019 Vios experience.

“Just as we consistently bring innovation to our cars, we wanted to do the same in how we communicate to our customers. We embarked on a creative journey to produce a catchy music video that speaks directly to the hearts of our consumers while showcasing the enhanced qualities of the All-New Vios,” said Mr Ravindran K., President of UMW Toyota Motor.

The inspiration began from the brand itself with its new brand premise “All About The Drive” for the All-New Toyota Vios.

“As Never Before” relied on placing special cameras on specific points on the car to shoot the music video, giving the brand the opportunity to highlight the car’s optimum styling, performance and drivability when manoeuvring tight corners and sharp turns.

“The entire production, from its inception, required approximately three months and over 50 people to complete. It was a quite an interesting challenge but at the end of the day, it was all worth it. We hope Toyota doesn’t stop here and that the creativity will be kept alive,” said Rajay Singh of Directors Think Tank (AOI Pro Group), one of three film directors who produced the video.

The music video was amplified by having two of leading drivers of Toyota Gazoo Racing (TGR) to represent the brand and complete the image of the All-New Vios: Shukri Yahaya and Shawn Lee.

“They had the perfect chemistry as they were the only two driving together since the inception of Toyota Gazoo Racing in Malaysia and they have held their own in several races in the sporting class,” added Akio Takeyama, UMW Toyota Motor’s Deputy Chairman who is also an accomplished TGR racer himself.

“Beatboxing and entertaining has always been and will always be my passion, but this project has elevated that to another level. What makes this project special is the creative ability to fuse music and automotive to create something fresh – I certainly look forward to being involved in more of such projects,” said Shawn Lee.

View the video here:

Ravindran K., President of UMW Toyota Motor, sharing
the inspiration behind the music video As Never Before.