Clicks Communication will now be one of the official resellers for TikTok not only in Malaysia but also South East Asia.
Clicks Communication provides a full suite of services to clients who are keen on tapping onto the TikTok platform—these services include creative production, content strategy and web development.
Having over 15 years of experience in the media industry under his belt, General Manager of Clicks Communication, Dan Wong has seen its evolution since the beginning with print up to digital and mobile.
Having steered media & magazine brands such as Marie Claire, OK! Magazine, JUICE, STUFF, KLUE, JUNK, Telco & Mobile Solutions, Friendster and MSN he now embraces the popular shift towards user-generated content and places significant value on the willingness of users to participate on TikTok.
Dan Wong, explains that clients have much to gain by exploring this platform.
“TikTok reminds me of the early inception of social media such as Friendster and Facebook. Back then, I remember getting calls from brands and agencies who had a hard time getting people to participate in video contest,” recalls Dan. “Now, TikTok has completely changed that. TikTok users are very active, creative and bold. They are driving engagement at a different level.”
The platform offers many opportunities for user participation. ‘Challenges’ involves a specific challenge/duet being posted that invites users to compete in making the most popular clip, and allow brands to feature celebrities and influencers who can participate in these challenges and inspire content creation among users from their TikTok video clips.
TikTok’s collaboration with Shopee Malaysia and McDonald’s Malaysia is proof of the concept that users are willing to participate in video contests to win prizes.
Through this working partnership with TikTok, Clicks Communication hopes to chart new paths in Malaysian mobile advertising and capitalise on current social media trends.