Thinking of submitting your work for the APPIES 2021 e-commerce category? Here's what it took to win last year. | MARKETING Magazine Asia

Thinking of submitting your work for the APPIES 2021 e-commerce category? Here’s what it took to win last year.


A competitive two-day showcase of 100 of the best marketing campaigns from across 16 markets in Asia, APPIES Malaysia 2021 will build on the success of last year’s event which saw an impressive turnout of Malaysia’s top marketers and stellar campaigns across different categories.

In the last year, as the consumer world drastically shifted online over the due to COVID-19 restrictions, e-commerce saw its position in the industry become more significant than ever before. More businesses than ever moved to the online space either to cater to or create consumer demand and the strategies that went behind the process was not thoughtless.

At APPIES Malaysia, one of the 10 categories your campaign can be submitted is best in e-commerce. This category is open to campaigns by online retailers that use B2B, B2C, O2O (Offline to Online), Consumer-to-Consumer (C2C), Consumer-to-Business (C2B), Business-to-Administration (B2A), etc. and includes related products like, e-hailing, e-deliveries, e-wallets, e-travel, etc.

Last year, Boost won three awards in the e-commerce category and most notably won Silver for its campaign on Boost Bill Payment. Here’s how they did it:

SILVER – APPIES Malaysia 2020 | E-Commerce | Boost – Boost Bill Payment

Now in its fifth year, APPIES Malaysia is distinctly competitive with its 4-5-3 campaign presentation format. Each presentation begins with a 4-minute showreel video summarising the campaign, followed by a live 5-minute exposition of the campaign’s key highlights by the brand’s marketers/campaign creators. Then comes the interactive 3-minute session where each campaign will be cross-examined by a panel of judges.

This 4-5-3 presentation format of APPIES Malaysia continues to be a key hit aspect of the awards among industry professionals.

The submission period for APPIES 2021 ends on 16 April before the list of shortlisted submissions is announced on 20 May 2021. In light of the on-going battle against COVID-19, the judging part of the awards will be conducted virtually on 22 and 23 May.

However, industry professionals will still have the chance to reunite face-to-face with their peers and friends from the industry on 25 June during the APPIES awards night.

APPIES Malaysia this is the only event in the country where Live Presentations meets Live Judging and this year’s winners will receive either Gold, Silver or Bronze trophies for 10 brand new categories, and 7 special ‘Best of Best categories’ (red trophies) that require no submissions! Aside from that, black trophies will be awarded to the best presenters.

Curious to learn more and dive into our step-by-step entry guideline? Visit https://appies.com.my/# to download our event pdf.