The Unknown Face, a digital exhibition dedicated to fallen WW1 soldiers - MARKETING Magazine Asia


The Unknown Face, a digital exhibition dedicated to fallen WW1 soldiers

 A digital exhibition paying tribute to WW1 soldiers

To mark the Centenary of the Armistice and the history of the War of Péronne, creative boutique agency FF Paris is bringing to life a collaborative digital project entitled “Le Visage Inconnu” (The Unknown Face).

Regardless of nationality or country of origin, millions of human beings involved in the conflict, both men and women were victims of the horrors of the First World War.

In memory of the lives shattered by war, tens of thousands of portraits were collected over several months and overlaid using an algorithm, to make up one unique face: “THE UNKNOWN FACE”, human, universal.

This portrait will be unveiled on November 11 at the Historial de la Grande Guerre in Péronne, for the centenary of the Armistice, in the form of a digital work of art.

Visitors will be able to browse through the tens of thousands of faces that constitute it.

A dedicated interactive platform titled www.theunknownface.com will also allow a person to discover ‘The Unknown Face” and some of the destinies of the men and women who marked the history of the Great War.

The experience will also be extended to a dedicated Instagram account to discover faces, story formats and videos on Facebook.

The project took 10 months to complete and the algorithm was developed specially for the purpose of creating a face synthesis that will allow the face to evolve over time according to portraits that will be collected from the archives.


MARKETING’s CMO Conference Returns with a Stellar Line-Up

Last year’s sold out conference is back! BIGGER, BETTER and with a NEW awards show to celebrate Malaysia’s best marketers.
Now in its 7th year, the Chief Marketing Officers Conference is a gathering of trailblazers in the Malaysian Marketing sphere.
With a bold yet relevant theme of ‘Goodbye Marketing, Hello Engagement’ this year’s conference will bring you up to speed with what’s going on in the Malaysian marketplace.

The change makers who will take the stage on the 16th of November include:

• Damien Crittenden, VP Client Strategy, Xaxis
• Ben Mahmud, Head Strategy, Business Dev, Petronas Dagangan Bhd
• Dato’ Dr.Hussamuddin Hj. Yaacub, Chairman CEO & Group MD, Karangkraf Media Group
• Lim Imun, General Manager-Marketing Munchworld
• Juliana Chua, GM of Marketing, Pavilion KL
• Tai Kam Leong, Head of Branding & Partnership, Maxis
• Rishi Pahwa, Head of Marketing, Wipro Ginvera Marketing Ent Sdn Bhd
• Schrene Goh, Head of Marketing (Global Market) Malaysia Airlines
• Kenny Wong, CMO Sunrise Berhad ….and more!

The 7th Malaysian CMO Conference & Awards
Date:16th November 2018
Venue: The Grand Ballroom, Sime Darby Convention Centre

For further details on the conference and awards visit: www.marketingmagazine.com.my/cmo2018/conference Or contact Amira/Ruby for further details: 03 7726 2588


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