elfo switches to virtual exhibition for MWC Barcelona 2021, to debut elfoBOT - MARKETING Magazine Asia


elfo switches to virtual exhibition for MWC Barcelona 2021, to debut elfoBOT

elfo, a local company specialising in marketing and advertising technology, has announced that its exhibition at MWC (formerly but still commonly referred to as Mobile World Congress) Barcelona 2021, organised GSMA, will be done virtually this year from 28 June 28  to 1 July.

While the company’s exhibition at largest mobile event was initially scheduled for in-person attendance, elfo has opted for the virtual exhibition and attendance options due to travel restrictions and pandemic safety concerns.

Joining key industry leaders from across the globe, elfo will also introduce elfoBOT, an AI-driven  chatbot,  in its existing line-up of intelligent proprietary platforms to help businesses integrate into  their digital channels and boost customer’s engagement and satisfaction. 

“We are excited to officially debut elfoBOT at MWC Barcelona 2021,” said Head of elfo, Sri Yosephin. “As one of the few Kuala Lumpur-headquartered companies that have attended and exhibited at the  largest mobile event of the world for the past three years, we’ve seen the growing need for the  majority of businesses to attend to their surging customers’ requests and queries.” 

elfo’s growth hacking tools, as well as advertising and campaign management platforms, will take  center stage at the event to help businesses across different industries grow their digital reach,  target hyper-specific audiences in real time, and automate personalized customer engagement. 

“An easy-to-build platform that incorporates machine learning and natural language processing,  elfoBOT joins elfo’s marketing and advertising technology arsenal, to personalize automation  technology,” Sri said. “This allows for faster deployment, especially since it is accessible even  for non-technical staff.” 

Some of the key features of elfoBOT include: 

• Compatible with more than 14 popular channels such as WhatsApp, Facebook Messenger,  Telegram, Twitter, etc. 

• Natural language processing (NLP) with a predefined natural language understanding (NLU)  engine to respond accurately to requests and queries.

• Voice bots that enable voice-driven interactions through voice recognition. • Flexible deployment models that support cloud, private cloud, and on-premise. • Built-In Bot Marketplace that offers over 200 templates with a demo to suit different brand  needs. 

According to elfo, as more conversations have moved online, AI-powered chatbots have been the preferred choice for  customer support interactions between businesses and their customers, especially when the chatbot  is intuitive and humanlike. 

Besides minimizing business operation costs, elfoBOT aims to help maintain dynamic conversational customer service experiences by planning and mapping out both humanized and personalized interactions between the bot and users in just minutes. 

“Our main goal for elfoBOT is to help our clients, whether they’re SMEs or multinational  businesses, rapidly deploy digital solutions by developing the simplest process of employing a  customer-facing digital platform,” Sri, who is also one of the delegates attending this year’s hybrid MWC Barcelona 2021, added. 


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