All the colours of Mobile Advertising

A paper offering marketers a glimpse into their audiences and industry insights for this year’s mobile advertising.

Httpool, an Aleph Holding company and the largest global partner of major media platforms, announces the launch of the ‘All of the Colours of Mobile Advertising’ Paper 2021. The paper is aimed at brands and marketers to streamline and improve their mobile advertising planning for 2021.

The paper outlines how and why businesses should integrate a mobile business strategy into their marketing strategy in today’s market. Businesses will learn about the benefits of mobile marketing through tips and best practices that will help you get started on developing a successful mobile marketing strategy. Any mobile marketing strategy should aim to improve the user experience and target a mobile-savvy audience that wouldn’t normally look for your business on a desktop.

“Important advancements in mobile technology have harnessed increased consumer use of mobile devices, making it one of the key factors driving market growth at the moment, and ultimately leading to a reduction in the average selling price of smartphones. The global rate of high-quality internet penetration is also a major growth driver. With this paper, we aim to help brands and businesses with the latest trends in mobile that they can adopt for their marketing efforts in 2021,” states Sunny Nagpal, Co-founder and Regional Managing Director, Httpool APAC

Link to the paper: 

(Photo credit: 123RF)

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The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

This is the only event where Live Presentations meets Live Judging.

Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.

This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!

Campaign entries must have run between June 2023 to May 2024

Submissions Deadline
30th June 2024

APPIES Festival – Judging & Presentations
11th – 12th July 2024 (Malaysia)


Download Event PDF
Submit Entries Here

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