UMNO to exit Media Prima as well?

Media Prima, who is holding the reins?

Things aren’t the same at Media Prima Bhd at least not in terms of perception. Where the group was always associated with Umno before, the last six months have seen a lot of changes.

UMNO no longer plays the puppet master to the media group after the Barisan Nasional government was toppled on May 9 in the general election.

Though UMNO still holds a 19% stake in Media Prima it no longer has any political clout which means no more government contracts and funds being pumped into the company.

Taking cognisance of the changes, sources say the political party may exit Media Prima if it gets a good deal.

Towards this end, it is notable that Tun Daim Zainuddin, who ran Media Prima in the 1980s, recently denied that he is looking to take control of the media company once again.

He was reported as saying that while Umno is looking to sell its stake in Media Prima, he was not interested in controlling a media empire again.

Despite this there have been rumours that parties close to Parti Pribumi Bersatu Malaysia (Bersatu) are keen on taking control of Media Prima.


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The Malaysian Marketing Conference & Festival 2024 at the Sime Darby Convention Centre is a TWO-day marketing event for all those in Marketing, Media, Advertising, PR, Digital, Data, and more….

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