Malaysia’s news market SET TO DIVERSIFY

The Malaysian media landscape has shifted over the past couple of years, changing the way Malaysians interact with each other, how they form their opinions and how they make purchase decisions.

This is an exciting time for Malaysian media, as digital media continues to grow and innovate.

In August, Media Prima announced that their over-the-top (OTT) service, tonton will offer Malaysians its video streaming services at no cost.

This is in-line with Media Prima’s group-wide business transformation strategy to increase revenue through programmatic advertising, one of the fastest-growing digital revenue segments.

Recently, German international broadcaster corporation, DW (Deutsche Welle) which prides itself on independent journalism has also come on board to help diversify international content in Malaysia’s news market.

DW English is a 24-hour channel that provides reports on important issues and insights around the globe, as well as talk shows and documentaries like The Current Affairs Documentary.

DW VOD clips include BirdsEye, Try This!, Now You Know, Dresscode and Euromaxx DIY. The integration of DW with tonton is part of its distribution strategy in the Asia Pacific Region while catering to Malaysian viewers.

“In today’s enhanced and evolving exchange of information, it is necessary that Malaysians as global citizens equip themselves with the latest developments of current affairs.

“We are positive this collaboration with DW will expand DW’s reach in Malaysia to the next level and help further grow tonton’s numbers, which is now accessible at no cost,” says Ms Airin Zainul, Director of tonton Licensing and Merchandising Television Network at Media Prima Berhad.

Media Prima also inked a memorandum of understanding (MoU) recently with Dailymotion, which will see the media group’s video content being made available on the platform.

According to Dailymotion’s Vice-President of Content for Asia Pacific, Antoine Nazaret, the necessary tools and technology are in place to ensure that media content uploaded to its platform are protected and Dailymotion will also be powering tonton.

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