The Search for Outstanding Media Campaign Is On Again

(Marketingmagazine.com.my) – The Malaysian Media Awards (MMA) is back for its 12th year running, giving media talents yet another golden opportunity to showcase their strategic media innovation to the nation.

Organised by Media Specialists Association (MSA) , MMA was initiated in 2004 to recognise outstanding media campaigns that have yielded excellent results through inspired execution.

Twelve years on, MMA’s stringent entry and judging criteria remain widely accepted as the gold standard to which all industry players adhere and aspire in the creation of exceptional works.

“MMA not only celebrated the best media campaigns; it has also crucially served to attract, retain and inspire the crème de la crème of the industry, thereby effectively raising the standards of advertising and media industry in Malaysia.

“We are coming to the point where we are now producing world-class work, which has positively impacted the growth of our
clients’ businesses,” stated Kagee Chew, Organising Chairman of MMA 2016.

MMA 2016 is open for MSA members to submit their entries both electronically through MMA’s website and in hardcopy.

After 20 years of evolving technology, shifting market trends, and adapting to changing consumer behaviour, the media landscape has nearly reached saturation.

We’ve optimised to the fullest, providing advertisers with abundant choices across technology, platforms, data-driven marketing, CTV, OTT, DOOH, influencer marketing, retail, etc.

Media specialists have diversified, but with more options comes the challenge of maintaining income growth. The industry is expanding, but revenue isn’t keeping pace.

Now, we’re at a TURNING POINT: time to explore and harness new sustainable revenue streams. While GroupM forecasts a 7.8% global ad revenue growth in 2024, challenges like antitrust regulation, AI and copyright issues, and platform bans persist.  

Collaboration is key: partnerships that thrive on synergy, shared values, and aligned goals are becoming increasingly essential.

Hence, the Malaysian Media Conference, in its 20th year, has assembled the partners and players under one roof on October 25 for a day of learning, sharing, and exploring.

 

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