According to studies 86 percent of internet marketers use videos to promote a brand, product or service – and this investment in video multimedia content pays off, too.
Marketers that incorporate videos increase revenue almost 50 percent faster than brands who do not. In addition, 52 percent of global marketers say they receive the best return on investment (ROI) from video content.
But what types of videos are the most effective at growing consumer bases and increasing revenue?
DesignRush.com, a B2B marketplace connecting brands with agencies, unearthed the most successful video marketing forms of 2019.
Each type of video is shown to reach a specific audience, encourage certain consumer behavior, improve brand awareness and ultimately grow a business with longevity in mind.
The top 3 types of marketing videos are:
1. Social Media Videos
Social media videos generate 1200% more shares than both text and images combined.
In addition, over 100 million hours of video are viewed every day on Facebook, 5 billion videos are viewed on YouTube each day, and 82 percent of Twitter users view video content directly on the platform.
Examples of videos that brands post on social media include:
- Brand videos
- Influencer marketing videos
- User-generated content
- Product videos
- Demo videos
- Live streams
- Temporary videos
- And more!
2. How-To Videos
A study from Think with Google found that how-to and explainer videos receive, more attention than any other type of video on YouTube, including games and music clips.
The more a consumer understands what a product or service is, how they can use it, and how it will improve their life or solve a problem, the more likely they are to complete a purchase.
A proper how-to video serves to engage consumers so they can adequately learn the value that a brand brings to the table.
In order to produce a successful how-to video, brands should follow these best practices:
1. Write an insightful, well-thought-out but concise script.
2. Focus on offering useful information first instead of simply promoting a brand.
3. Include a call to action at the end of the video.
3. Product Review Videos
Many brands overlook the power of product review videos. However, 57 percent of consumers feel more comfortable purchasing a product online after viewing a product video beforehand.
Therefore, investing in product review videos can drastically improve user experience and boost conversion rates.
Although brands can create their own product review videos, the best – and most successful – videos are those that appear to be user-generated.
Businesses should empower consumers to leave robust reviews through the website or social media.
Following that brands should develop an influencer marketing campaign that will facilitate high-quality and reliable product review videos.
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