Dentsu Aegis acquires Vietnam’s Redder Advertising

Dentsu Inc. President & CEO Toshihiro Yamamoto announced that its global business headquarters Dentsu Aegis Network Ltd has reached an agreement to acquire a 100% stake in Redder Advertising Co. Ltd, a digital creative agency in Vietnam.

Initially established in 2012 as a full service digital marketing agency that specialized in PR and activations, Redder today has developed into one of Vietnam’s leading digital creative agencies.

Currently, its 55 employees provide brand strategy, digital advertising, event and activations, consulting, and PR services to a mix of Vietnamese and international clients.

Redder is the recipient of 48 awards in Vietnam and across the Asia Pacific region, and it is the most award winning local agency in Vietnam.

Post acquisition, Redder will be rebranded as Dentsu Redder and will work alongside Dentsu Vietnam and Dentsu One as the third Dentsu Brand Agency in the country.

Moreover, Redder will provide significant scale and additional digital and creative capabilities to Dentsu Brand Agencies in addition to the Group’s broader business in Vietnam.

The impact of this transaction on Dentsu’s consolidated financial results for the fiscal year ending December 31, 2019 is expected to be minimal.


MARKETING Magazine is not responsible for the content of external sites.

The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

This is the only event where Live Presentations meets Live Judging.

Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.

This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!

Campaign entries must have run between June 2023 to May 2024

Submissions Deadline
30th June 2024

APPIES Festival – Judging & Presentations
11th – 12th July 2024 (Malaysia)

 

Download Event PDF
Submit Entries Here




Subscribe to our Telegram channel for the latest updates in the marketing and advertising scene