Listen to this article(Marketingmagazine.com.my)- By: Malati Siniah
Malaysian festive ads are kind of depressing, brilliant, but boy do they bring out the waterworks.
In the past years, we have seen plenty of visually appealing and pretty intense Raya festive ads. While I could highlight all of them today, we decided to go through the library that is YouTube to bring you some Hari Raya ads that would, hopefully, brighten up your Monday.
1. Maxis – Hari Raya (2013)
With his infectious smile and childlike exuberance the star of Maxis Raya advertisement in 2013, managed to bring life to the telco’s festive advertisement, effectively conveying the message of how we should disconnect to better connect with our loved ones.
2. TM – Puasa Yang Yuk (2013)
This humorous festive ad by TM follows the challenges faced by a young boy completing a full fast. From imagining soft drinks ads coming to life to seeing his pet chicken as his next meal, the ad perfectly encapsulates the trials and tribulations one faces during the fasting season.
3. TM- Adik (2014)
Bringing back the same family that was a hit in 2013, in TM’s festive ad for the following year, the youngest family member was in the spotlight. We follow the little ‘cili padi’s’ adventures of climbing trees, swimming in the river and escaping punishment from her parents.
4. TV3- Budak Bandar
You know it’s going to be an epic ad when Darth Vader is involved. This classic TV3 Hari Raya ad highlights the best things about going back to your ‘kampung’.
5. BSN- Pengacau Raya (2015)
Finally, a funny Raya ad that doesn’t involve an adorable kid. BSN’s Raya ad for last year was a humorous story brilliantly told through the eyes of Aloy who was celebrating his first Hari Raya. The play on the meaning of Pengacau was a brilliant touch.
Have a favourite festive ad we missed out? Let us know in the comments!
WIN the Content Marketing game
For the sixth year running, we are bringing back the famous Best of Global Digital Marketing Conference to KL with a special focus on Content Marketing this year.
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The Best of Global Digital Marketing conference has won popularity in more than 30 cities around the world
from Singapore, Moscow, Jakarta, Istanbul to Amsterdam, Johannesburg, Prague, Shanghai, Seoul, etc.
Featuring leading award-winning campaigns covering brands from Sony, Buzzfeed, Dell, BBC, The New York Times, P&G and more.
Speakers with digital domain expertise:
• Hando Sinisalu CEO at Best Marketing International
• Xaviera Ringeling, CEO at ContentChefs
• Mathias Ihle, Founder & CEO at Makai Europe
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Unique case-study based learning, as our team monitors over 200 digital marketing award shows across
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Opinions/Discussion
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Venue: Eastin Hotel, PJ
Time: 8.30am – 5.00pm
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Details: http://best-marketing.eu/events/my
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The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.
This is the only event where Live Presentations meets Live Judging.
Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.
This year’s winners will receive Gold, Silver or Bronze trophies for 10 categories, and 7 special Best of Best categories (red trophies) that require no submissions!
Campaign entries must have run between June 2022 to May 2023
For more details visit https://appies.com.my/ or contact Vishnu
