Telekom Malaysia appoints Jasmine Lee as EVP (Mobile) and CEO of webe.

Telekom Malaysia has a new Executive Vice President (Mobile) in Jasmine Lee Sze Inn who has also been appointed the CEO of Webe Digital Sdn Bhd, TM’s mobile arm which operates its prepaid and postpaid service unifi mobile.

Effective 1 Oct 2022, Jasmine’s appointment was announced by TM Group CEO Imri Mokhtar who pointed out that the appointment was timely as TM, facing increasing competition in the FMC (fixed mobile convergence) arena, would benefit from Jasmine’s more than 20 years of experience in building and growing different technology businesses.

“As we step into an era of 5G, I am confident that Jasmine’s vast experience will be able to drive, pivot and strengthen our growth areas of mobile and digital services to push TM into an era of true convergence,” Imri said.

Jasmine, the former Chief Digital Officer and Chief Marketing Officer of U Mobile for almost a decade had overseen its aggressive growth from 1 million subscribers in 2013 to over 7 million in 2021.

With her experience strengthened from driving mobile businesses, marketing, cost effective innovation, new business development and digital and customer relations marketing, Jasmine had in her early career also held senior management positions at Air Asia, MNC Wireless (a mobile services start-up she founded) and Digi.

Imri, in expanding on the encroachment of competitors into TM’s broadband domain and which if left unchecked could even reduce its market share, said the telco needed to become more aggressive in the FMC arena.

“We need to strengthen our mobile business quickly – with the right strategy, technical product and marketing capabilities, plus a strong execution team, and most importantly, the right leadership,” he reiterated.