Posted on by Nathalie Tay
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IPG Mediabrands Appoints New Malaysia CEO Darren Yuen
05 Dec
IPG Mediabrands, the media holding company within Interpublic Group (NYSE: IPG), have today announced the appointment of Darren Yuen, former CEO Initiative Malaysia, to the elevated role of CEO IPG Mediabrands Malaysia.
An industry veteran with 27 years media experience, including 8 years within the IPG Mediabrands Malaysia network, most recently as CEO Initiative Malaysia; Yuen is a well-seasoned innovative leader equipped to drive the IPG Mediabrands network through their next stage transformative regeneration.
“I could not be more pleased to appoint the Malaysia CEO from within our own network ranks,” said Leigh Terry, CEO, IPG Mediabrands APAC. “With his passion, drive, and unsurpassed knowledge of the Malaysian media landscape, Darren embodies our commitment to craft and innovation on this strategic transformation journey.”
“I am honoured to take on the role of CEO IPG Mediabrands Malaysia,” added Yuen. “This is such an exciting time for our business, and a fantastic opportunity to empower our talented network of people to push the boundaries of how we can deliver exceptional value to our clients.”
The announcement comes following the news that long-standing CEO of IPG Mediabrands Malaysia, Bala Pomaleh made the decision to leave the business to focus on the next stage of his career.
“Bala has spent 8.5 years building IPG Mediabrands Malaysia to the much celebrated, industry-leading media network it stands proud as today,” said Leigh Terry CEO, IPG Mediabrands APAC. “He leaves with our thanks and appreciation for his commitment and lasting impact.”
Yuen is based in Kuala Lumpur and will report to Leigh Terry CEO of IPG Mediabrands APAC. His position is effective immediately.
The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.
This is the only event where Live Presentations meets Live Judging.
Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.
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Campaign entries must have run between June 2024 to May 2025
