Suzuki closes plant in Malaysia.

suzuki motor

suzuki

(marketingmagazine.com.my) – Suzuki Motor has shut down its motorcycling assembly plant in Penang because of weak demand.

The motorcycles will be exported from Japan from now on, Nikkei Asian Review reported. It also reported the plant had its annual output halved to around 8,000 units in 2015, compared to 2013.

29 Malaysian Suzuki dealerships have been converted to Proton Edar outlets since January this year, with Suzuki ending sales of its own brand models in Malaysia.

All these outlets still carry both the Proton and Suzuki logos, and all Suzuki customers in Malaysia will still be able to get their vehicles serviced and repaired at these outlets.

This move also allows Suzuki dealers to sell Proton cars from their dealership outlets.

This is the result of Suzuki signing the Memorandum of Understanding and License Agreement between the three parties, Proton, DRB-HICOM and Suzuki on June 15 last year.

Suzuki Assemblers Malaysia Sdn Bhd was established in 1971 and the plant is located at the Prai industrial area in Penang.

In February, Samsung TV shut down its Seremban plant while British American Tobacco closed its Petaling Jaya plant in March.

Four years ago, Suzuki decided to declare Chapter 11 bankruptcy and shut down their American Suzuki operations.

It subsequently closed its motorcycle plant in Gijón, Spain which had been manufacturing motorcycles and scooters since 1984.

Meanwhie, Boon Siew Honda Sdn Bhd targets a higher motorcycle sales of 120,000 this year from 90,000 last year, follwing  the launches of a few new models.

Total motorcycle registrations in the April-December period last year dropped 19.22% to 261,851 units from 324,180 in the corresponding period in 2014.

 

The 5th Malaysian Chief Marketing Officers (CMO) Conference is a full day journey into the minds of some of the sharpest and most inspiring minds in the business.

The market is in a state of flux. Media fragmentation has gone wild. Digital is exciting but also a minefield if handled wrong. Marketers need stamina, focus and a scalable approach to strategies. ROI has never been more confusing.

Hear from these dynamic and feisty brand leaders on how they are facing the New Realities:

• Loh Keh Jiat – CMO, Digi Telecommunications Sdn Bhd
• Raja Teh Maimunah Raja Abdul Aziz – MD & CEO, Hong Leong Islamic Bank Berhad
• Sulin Lau – Head of Marketing Services, Maxis
• Cyril Dhenaut – Head of Marketing, KFit
• Timothy Johnson – Senior VP of Marketing, INTI International University & Colleges
• Eric Wong – Marketing Director, IBM Malaysia
• Srikanth Ramachandran – Executive Director, Moving Walls
• Spencer Lee – Head of Commercial, AirAsia Berhad
• Bala Pomaleh – CEO, IPG Mediabrands
• Rachel Lim – Co-Founder of Love, Bonito
• Edward Ling – Sales Manager, Waze Malaysia
• Santharuban T. Sundaram – Group Marketing Manager, Etika Holdings (formely Permanis)
• Dato Seri Vida – Founder, Pamoga & Qu Puteh
•Rafiq Razalli – CEO, Media Prima Digital Sdn Bhd

Date: September 6th, 2016 (Tuesday)

Venue: Sime Darby Convention Centre, Jalan Bukit Kiara, Kuala Lumpur.

For details, contact Ruby on 03-77262588, [email protected]

Download event PDF here

More details www.marketingmagazine.com.my/cmo2016


MARKETING Magazine is not responsible for the content of external sites.

The Malaysian Marketing Conference & Festival 2024 at the Sime Darby Convention Centre is a TWO-day marketing event for all those in Marketing, Media, Advertising, PR, Digital, Data, and more….

The experience is on May 15 & 16, with Keynote Speakers, multiple tracks or Breakaway Sessions hosted by our booth partners who will show you the latest in the industry. 

Download Event PDF
Register Here




Subscribe to our Telegram channel for the latest updates in the marketing and advertising scene