Sonal Dabral takes the creative lead at Ogilvy Asia Pacific

Ogilvy has named Sonal Dabral and Reed Collins to lead its creative teams in Asia according to sources in the industry.

This follows the exit of regional chief creative officer APAC Eugene Cheong. An official announcement of the same is awaited. 

Dabral joined Ogilvy India from DDB in 2017 as group chief creative officer and vice chairman. In his new role he will oversee South and Southeast Asia, while Collins will continue to be responsible for North Asia. Dabral has worked extensively in Asia serving in leadership positions at Ogilvy Kuala Lumpur, Ogilvy Singapore, and Bates Asia-Pacific.

In the past Dabral has worked closely with Piyush Pandey who is now the global CCO for Ogilvy. Both Pandey and Dabral will be based out of India. 

Pandey took charge as global CCO of Ogilvy on January 1 2019.