Advertising, Marketing
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MARKETING’s Issue 233

16
Jan

CONTENT HIGHLIGHTS:

  • Cover story – Digital Tech Lights A Fire Under OOH
  • Astro Kickstarts Marigold’s movement for fearless mothers and adventurous children
  • MARKETING’S apologise for being in your face all of 2018
  • Analytics & Innovation driving Star Media Group’s transformation
  • PSALM 23 for ad folks
  • Ted does Malaysia proud at Cannes Lions 2018
  • Primeworks Studios and Wau Animation’s Ejen Ali pushes local animation to greater heights

You may download the PDF version of MARKETING’s ISSUE 233 by click here.

To advertise, call Jarrod on +6018-220 0682 or email [email protected]

MARKETING is Malaysia’s Number 1 industry magazine for the marketing communications industry and is read by 30,000 readers who are affluent advertising, media and marketing decision makers nationwide. It is dedicated to the pursuit of excellence in all facets of marketing communications and serves as an observatory of the marketplace for ideas, insights and inspiration that can enhance brand strategies.

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MARKETING Magazine is not responsible for the content of external sites.

After 20 years of evolving technology, shifting market trends, and adapting to changing consumer behaviour, the media landscape has nearly reached saturation.

We’ve optimised to the fullest, providing advertisers with abundant choices across technology, platforms, data-driven marketing, CTV, OTT, DOOH, influencer marketing, retail, etc.

Media specialists have diversified, but with more options comes the challenge of maintaining income growth. The industry is expanding, but revenue isn’t keeping pace.

Now, we’re at a TURNING POINT: time to explore and harness new sustainable revenue streams. While GroupM forecasts a 7.8% global ad revenue growth in 2024, challenges like antitrust regulation, AI and copyright issues, and platform bans persist.  

Collaboration is key: partnerships that thrive on synergy, shared values, and aligned goals are becoming increasingly essential.

Hence, the Malaysian Media Conference, in its 20th year, has assembled the partners and players under one roof on October 25 for a day of learning, sharing, and exploring.

 

REGISTER NOW

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