SMEs biggest obstacle? Brand investment

Findings show that brand investment is SMEs greatest challenge
BIZSPHERE Brand & Marketing Group released their latest findings from their survey showed that the high cost of brand investment is the top key internal and external challenges faced by SME’s.

The SME online survey entitled “Maximising Brand Potential for Malaysian SMEs” was part of BIZSPHERE’s knowledge sharing initiative to drive Malaysian SMEs brand and business to the next level.

It was found that ‘insufficient funds for brand and marketing’ was most voted (53%) as SMEs top internal challenges while the “high cost in brand communication” ranked top (52%) as external challenges.

BIZSPHERE Managing Consultant, Yap Keng Teck

“SMEs can be more cost effective by selecting only the most relevant and effective media and programmes for their brands instead of just following others,” said Keng Teck, BIZSPHERE Managing Consultant.

The study observed that SMEs are moving towards digital communications to promote their brands. Digital Media was voted as the most effective communication channel (58%) compared with engagement activities 39% and conventional media 16%.

BIZSPHERE Brand Manager, Yip Wai Ling is not surprised by the result as Malaysia has one of the highest ratios of online social communities and active users in the region.

BIZSPHERE urged SMEs to choose agencies that understand their branding needs and link it back to the business growth strategy.

Furthermore, the study reported only 8% of SMEs have participated and benefited from the programs offered by government agencies and trade associations.

Keng Teck also mentioned that he has met with many SMEs who know about the programs offered however they are reluctant to participate under the pretext of a time-consuming and tedious process.

Keng Teck also stressed that the government agencies do not appoint any grants. He advised that SMEs need to stop thinking that there will be guaranteed results by going through such ‘agents’.

The Infographic of “Maximising Brand Potential for Malaysian SMEs” survey can be found in BIZSPHERE website whilst full survey report is available for download at

MMC 2018 Logo
The Malaysian Media Conference 2018 is INTERACTIVE
The Malaysian Media Conference is about Conversations.
Conversations before, during and after the Conference.
The best way to learn is when someone answers what you want to know.
With 15 speakers and moderators, the event will cover everything that is important for Media, Marketing and Digital moving forward.
Date: 8 February 2018
Time: 8.30am – 6.00pm
Venue: The Grand Ballroom, Sime Darby Convention Centre, Bukit Kiara, Kuala Lumpur.
Submit your questions:

MARKETING Magazine is not responsible for the content of external sites.

The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

This is the only event where Live Presentations meets Live Judging.

Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.

This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!

Campaign entries must have run between June 2023 to May 2024

Submissions Deadline
30th June 2024

APPIES Festival – Judging & Presentations
11th – 12th July 2024 (Malaysia)


Download Event PDF
Submit Entries Here

Subscribe to our Telegram channel for the latest updates in the marketing and advertising scene