Posted on by Raihan Hadi
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06 Jul
One of our upcoming virtual classroom trainings will be none other than Tay Guan Hin, back by popular demand for his workshop on The Future of Vertical Storytelling.
Happening on 20 and 21 of July, Guan Hin’s workshop is officially open for booking and is also HRDF claimable.
Vertical storytelling is inspired by the fast developing concept of vertical video, as an innovative form of telling a story to consumers and viewers through their smartphones. As time spent online is achieved through the phone for most people, the traditional horizontal video format is forced to turn on its side allow 9:16 to become the new norm.
A rise in vertical storytelling is seen as the increased use of smartphones has forced videos to shift from a traditional horizontal format into a 9:16 format. (Video by Vasuki Rao)
Marketers and art directors who understand what it takes to create successful content in the 9:16 format have a creative advantage over their peers. Guan Hin who has extensive experience in creating marketing campaigns by using vertical storytelling, will walk participants through the process of learning this strategy.
The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.
This is the only event where Live Presentations meets Live Judging.
Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.
This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!
Campaign entries must have run between June 2024 to May 2025
