Posted on by Raihan Hadi
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SEEK Asia wins Dragons of Asia Awards for effective ‘Brand Evolution’ in midst of pandemic
30 Nov
SEEK Asia, the holding company for multinational career platforms JobStreet and JobsDB, was recently recognised at the Dragons of Asia Awards Programme for its effective marketing campaigns held throughout the region.
The Dragons of Asia is a prestigious international marketing awards programme based in Sydney, Australia and sees contestants from across the Asia-Pacific region. This is its 21st year in Asia, and 9th year in Malaysia.
According to WARC London (World Advertising Research Center) they are positioned alongside prestigious global effectiveness awards, such as the Cannes Lions and the Effies.
At the regional level, SEEK Asia won the Gold Award for Best Brand Building, Silver for Best Integrated Marketing Campaign and Black for Best Digital Campaign.
Meanwhile, at the Malaysian level, the company won Gold for Best Integrated Campaign, Silver for two awards – Best Digital Campaign and Best Relaunch – and Black for Best in Brand Building.
SEEK Asia Head of Consumer Marketing, Strategy and Insights Yoda Buyco (pictured left) said, “This was a bold step for us as an organisation, and the biggest change for JobStreet and JobsDB in the past three decades. Our aim with this ambitious ‘brand evolution’ is for both our leading brands to truly deliver on our value proposition of providing ‘jobs that matter’ especially to people affected by the Covid-19 pandemic.”
JobStreet and JobsDB continue to be the most trusted job platforms in their markets – Malaysia, Singapore, Thailand, Indonesia, Hong Kong and Philippines (based on 3rd party Jobseeker and Employer Market Surveys conducted in 2021).
SEEK Asia Senior Marketing Manager Hernando Betita (pictured right) further commented on the group’s mission, “Jobs are at the forefront of the economy, and at SEEK Asia we see ourselves as front-liners of the economic recovery.”
“It is a great honour to see our efforts recognised at national and APAC levels for the impact and effectiveness that we intended to deliver,” he added. “Our purpose remains stronger and more relevant than ever – to help people live more productive and fulfilling lives. As the local experts in each of our markets, we take jobs seriously, and we are constantly developing cutting-edge technology, resources and insights to help our customers”, added Hernando.
SEEK Asia’s award-winning ‘Jobs That Matter’ campaign unveiled a brand-new logo and look to complement better search algorithms and more user-friendly features, to help jobseekers find gainful employment and land new careers. On top of this, SEEK Asia offered more than 80 free courses from prestigious universities and learning providers, to help jobseekers up-skill themselves and prepare for emerging jobs.
In Malaysia, this resulted in people securing jobs on the JobStreet platform, more than twelve times that of its nearest competitor since the campaign was launched.
The recognition at Dragons of Asia and Dragons of Malaysia follows on from JobStreet having bagged another industry award for its ‘Jobs that Matter’ marketing campaign last July.
JobStreet was the recipient of the prestigious APPIES Malaysia Gold Award in the category of ‘Best in Digital and Social’ and Silver Award in the category of ‘Best in Consumer and Business Services’ for its compelling campaign to provide hope for jobseekers, given the challenging employment scenario brought about by the Covid-19 pandemic.
The APPIES Malaysia Marketing Awards is an annual event that allows creative, media, digital and marketing agencies or brands to present their campaigns to the industry. The campaign was a holistic effort about how JobStreet was evolving with the times in its aim to become a talent platform with the tools and resources needed for jobseekers to be ‘future-ready’.
APPIES Asia Pacific is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.
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