Posted on by Raihan Hadi
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Satirical montage takes a jibe at brands’ pandemic videos
08 Jul
Have you watched New York based filmmaker, Samantha Geloso‘s video titled ‘Hey, we’re a brand’?.
Released in April this year, Geloso put together a parody video that mocks brands using stock footages to convey emotional COVID-19 messages to consumers using what seems like a template production style.
Geloso’s parody uses the same concept and includes all the same elements such as a subdued piano track, user-generated photographs and videos of people and places using the pan and zoom effect; with a voiceover describing the overused strategy.
The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.
This is the only event where Live Presentations meets Live Judging.
Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.
This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!
Campaign entries must have run between June 2024 to May 2025
