Satirical montage takes a jibe at brands' pandemic videos - MARKETING Magazine Asia


Satirical montage takes a jibe at brands’ pandemic videos

Have you watched New York based filmmaker, Samantha Geloso‘s video titled ‘Hey, we’re a brand’?.

Released in April this year, Geloso put together a parody video that mocks brands using stock footages to convey emotional COVID-19 messages to consumers using what seems like a template production style.

Geloso’s parody uses the same concept and includes all the same elements such as a subdued piano track, user-generated photographs and videos of people and places using the pan and zoom effect; with a voiceover describing the overused strategy.

Watch the video here:


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