Samsung’s latest multi-platform campaign leverages on Korean star power



( – Samsung, in collaboration with Media Prima Television Networks, has come on board as the Official Sponsor for the highly anticipated Korean idol fan meet in town.

The campaign promoting the ‘2016-2017 Park Bo Gum Asia Tour in Kuala Lumpur’, aims to further promote its latest Galaxy J7 Prime range, and strengthen the brand’s reach and engagement amongst young and urban Malaysians.

As the official media partner, Media Prima Television Networks is driving the publicity efforts to promote the tour across its leading urban channels, including 8tv, TV9, Tonton, OneFM and HotFM. 8tv is airing the popular drama series that brought Park Bo Gum to fame, ‘Love in the Moonlight’, and VIP tickets to the event are also made available on its home shopping network, CJ WOW SHOP.

Samsung’s branding at the event and in all promotional materials is expected to extend the Galaxy J7 Prime’s reach across multiple platforms, including millions of Malaysians on 8tv and TV9, 3.3 million radio listeners and 5.8 million registered users on Tonton.

“The Galaxy J7 Prime is a true epitome of what is fun, young, hip and relevant to today’s younger society. The way that entertaining and engaging content is delivered to the younger audiences has evolved over the years together with new technology and consumer trends. Hence, the Galaxy J7 Prime’s latest venture with Media Prima for the Malaysian leg of Park Bo Gum’s Asia tour hits just the right note for this campaign’s target audience,” said Elaine Soh, Chief Marketing Officer, Samsung Malaysia Electronics.

Nini Yusof, Group General Manager of Client Service Group, Media Prima Television Networks added, “More than just a conventional sponsorship, the collaboration with Samsung is established keeping in mind the evolving behaviour of today’s connected audience. While they are primarily on digital channels, urban Malaysians are still drawn to television and events for content that fits their interest.”

The ‘2016-2017 Park Bo Gum Asia Tour in Kuala Lumpur’ will be held on Saturday, 10 December 2016, 7.30pm at KLCC Plenary Hall.


Mad 2017

Is your company at your clients’ fingertips?

On the table of Malaysia’s leading marketing, media and agency heads will be a well-worn book, an industry bible which has been bookmarked, highlighted and even had its pages torn out.

Launched 22 years ago, the annual Malaysian Advertising Directory or MAD is the premier resource for every marketing, media and agency head in the country.

We are open for bookings for MAD 2017 and it’s time for YOUR company to be right at the fingertips of your clients. 8,000 copies sent to marketers, media specialists, brand agencies, digital players and more…

Download the PDF on MAD here

To advertise email [email protected] or call 018-220 0682

MARKETING Magazine is not responsible for the content of external sites.

The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.

This is the only event where Live Presentations meets Live Judging.

Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.

This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!

Campaign entries must have run between June 2023 to May 2024

Submissions Deadline
30th June 2024

APPIES Festival – Judging & Presentations
11th – 12th July 2024 (Malaysia)


Download Event PDF
Submit Entries Here

Subscribe to our Telegram channel for the latest updates in the marketing and advertising scene