Since winning the creative pitch from Ikano Centres, LOKi Digital has started with a bang through the release of their Raya video ‘Bestyna Raya Stail Saya’ that balances the relevant Raya tenants as well as the festive excitement surrounding Raya. The video was used throughout the portfolio to showcase MyTOWNKL, IPC, Toppen, and Klippa.
Moving forward into 2024, LOKi Digital’s scope will be to add a range of strategic, digital, and communications services to address key business challenges and to follow through with holistic, festive, and targeted campaigns across the retail portfolio.
David Foenander, Creative Group Head ‘After a challenging and exciting pitch process followed up by a collaborative Raya project, I am eager to continue the momentum on other projects to bring creativity and a different point of view to their IKANO Centresportfolio.’
Suzen Chai, General Manager ‘We at LOKi Digital want to bring our creative and content expertise to IKANO Centres to help them continue their growth across Malaysia in a category that is undergoing consistent innovation and developments.’
The retainer will compromise a wide range of campaigns that will look to drive differentiation between Ikano shopping centres from the category, increase footfall and retail spend, and to engage shoppers through social and digital channels.
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The APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.
This is the only event where Live Presentations meets Live Judging.
Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.
This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!
Campaign entries must have run between June 2023 to May 2024
Submissions Deadline
30th June 2024
APPIES Festival – Judging & Presentations
11th – 12th July 2024 (Malaysia)
