A Symphony of Creativity Across Borders That Hits All the Right Notes
JBL has turned up the volume on fun with a light-hearted campaign celebrating the launch of its next-generation Flip 7 and Charge 6 portable speakers.
Developed in collaboration with creative powerhouse Havas, the campaign delivers a series of playful vignettes designed to spotlight the innovative features of the latest JBL speakers in an engaging and social-first manner.
Bringing together the collective genius of Havas London, Havas New York, and Havas CX, the campaign transforms the latest speaker technology into bite-sized, relatable moments that capture the brand’s fun and accessible identity.
From the practical interchangeable finger loop and carabiner hook to JBL’s game-changing ‘AI Sound Boost’ for distortion-free bass and an impressive 28-hour battery life with ‘Playtime Boost,’ each vignette serves as an entertaining window into the enhanced user experience.
John Livanos, Harman International’s SVP of Global Lifestyle Marketing, couldn’t be more excited about the campaign, stating,“We’re thrilled to launch JBL’s next generation of portable speakers with this playful suite of films. Each is designed to showcase new features, including dustproof durability, long-lasting battery, and booming bass. However you choose to enjoy the music you love, there’s always a JBL speaker ready to rise to the occasion.”
Bringing the Brand’s Personality to Life
The multi-channel campaign will be rolled out across key markets in EMEA, North America, and APAC, ensuring JBL’s message resonates globally.
With strategic placements spanning TV, broadcaster-video-on-demand, social media, digital platforms, audio, and out-of-home activations, JBL ensures its speakers don’t just deliver exceptional sound—they also make a statement.
Bringing the Brand’s Personality to Life
Mark Whelan, Havas UK’s Chairman and Group Chief Creative Officer, highlighted JBL’s unique ability to blend high-performance audio with a lighthearted approach,”In an industry where brands often lean into technical jargon, JBL’s campaign strikes a refreshing balance between innovation and entertainment.”
By embracing humour and relatability, JBL not only highlights its superior audio quality but also cements its reputation as a brand that understands—and enhances—how people experience music in their everyday lives.
With this latest campaign, JBL proves once again that great sound isn’t just about what you hear—it’s about how you feel.
