Posted on by Admin
Subscribe to our Telegram channel for the latest updates in the marketing and advertising scene
Ramadan ads: Understand your audience and fine-tune your message
25 Mar
The celebration of Ramadan is about spirituality, togetherness, and reflection but also provides an opportunity for brands to create lively advertising campaigns and build cultural relevance.
With more than 1.9 billion people celebrating Ramadan globally, the season offers advertisers exciting opportunities to develop their ideas and expand their reach. However, with ongoing Covid-19 restrictions and lockdown still in place for countries such as India, Indonesia, and Malaysia, many brands and marketers must think on their feet to stay relevant this season.
Commenting on the launch of the report, Sunny Nagpal, Co-founder and Regional Managing Director at Httpool APAC, states: “With Ramadan fast approaching and being one of busiest seasons of the year for marketers and digital marketing agencies in APAC, brands are racing to stand out from the crowd. Starting campaigns early allows additional time for planning and generating insights, enabling brands to understand their audience better. Developing creatives that are specifically targeted to appeal to specific audiences, setting both attribution and measurement plans are important components for the success of any campaign during Ramadan”.
MARKETING Magazine is not responsible for the content of external sites.
he APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.
This is the only event where Live Presentations meets Live Judging.
Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.
This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!
Campaign entries must have run between June 2024 to May 2025
