Rafiq Razali appointed Executive Director of Media Prima Berhad

Rafiq Razali was appointed as the Group Executive Director of Media Prima Berhad effective yesterday and will be reporting to the Group Managing Director, Dato’ Iskandar Mizal.

Rafiq first joined Media Prima in 2016 as the Chief Executive Officer of REV Media Group (RMG) where he successfully implemented a business turnaround strategy that propelled the Group to become one of Malaysia’s leading digital media companies in terms of revenue and audience reach.

He was also part of several acquisitions and expansion of the Group’s digital asset portfolio including the purchase of Rev Asia Holdings Sdn Bhd which delivered a strong youth demographic audience base to the Group. 

“The Board welcomes the appointment of Rafiq to the Board of Media Prima, he brings with him extensive experience and success having been responsible in key business transformation initiatives within the Group,” said Group Chairman of Media Prima, Datuk (Dr.) Syed Hussian Aljunid. “He is also well versed and a respected figure in the digital media landscape having worked in several startup companies prior to joining Media Prima.” 

Rafiq’s career began as a management associate in Maxis Berhad, holding various positions in international business and corporate strategy. In 2011, Rafiq joined Groupon, where he helmed the sales portfolio for the organisation.

He was later promoted to Groupon’s Country General Manager in January 2013 after delivering consistent strong performance.

He then co-founded KFit in 2015, a fitness subscription company, where he played a critical role in launching the service in eight countries within seven months, and also successfully generating significant capital for the business. 

Datuk (Dr.) Syed Hussian added that Rafiq’s new role at the Group level will enable Media Prima to further explore new opportunities across all media platforms while offering clients with innovative and integrated media solutions.

After 20 years of evolving technology, shifting market trends, and adapting to changing consumer behaviour, the media landscape has nearly reached saturation.

We’ve optimised to the fullest, providing advertisers with abundant choices across technology, platforms, data-driven marketing, CTV, OTT, DOOH, influencer marketing, retail, etc.

Media specialists have diversified, but with more options comes the challenge of maintaining income growth. The industry is expanding, but revenue isn’t keeping pace.

Now, we’re at a TURNING POINT: time to explore and harness new sustainable revenue streams. While GroupM forecasts a 7.8% global ad revenue growth in 2024, challenges like antitrust regulation, AI and copyright issues, and platform bans persist.  

Collaboration is key: partnerships that thrive on synergy, shared values, and aligned goals are becoming increasingly essential.

Hence, the Malaysian Media Conference, in its 20th year, has assembled the partners and players under one roof on October 25 for a day of learning, sharing, and exploring.

 

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