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Marketing Trailblazer – Financial Services
19 Feb
ABDUL SANI ABDUL MURAD Group Chief Marketing Officer RHB Bank Berhad
Avid storyteller. Dynamic marketer. Inspirational leader. All fitting ways to describe Abdul Sani Abdul Murad, the Group Chief Marketing Officer of RHB Banking Group. A dynamic and well-liked figure in Malaysia’s marketing scene, Sani youthful vigour belies his 20 years of hard-won experience on major global brands such as Unilever and HSBC. His long list of accomplishments includes making Unilever Sunsilk the #1 shampoo brand, launching HSBC Amanah brand in Malaysia and winning numerous accolades such as HSBC Best Marketing Team in Asia, the Effies, Asian Marketing Effectiveness Awards, APPIES and the Putra Brand Awards.
Sani joined the RHB Group in 2017 and has been the driving force behind RHB’s resurgent success and transformation into Malaysia #1 Challenger Bank. Despite a challenging 2020, RHB remains firmly on track towards achieving its goal of being amongst Malaysia’s Top 3 Performing Banks by 2022.
Even as a kid, Sani looked destined for fame with his bad ass bandana, gangsta beads, cowboy buckle belt and oversized denims rolled up for action. Now you know why we all love him.
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he APPIES is an annual event that presents a rare opportunity for creative, media, digital and marketing agencies or brands to present their best campaigns to the industry.
This is the only event where Live Presentations meets Live Judging.
Similar to TED Talks, The APPIES is the chance for great presenters with outstanding work to show it off to some of the industry’s most important industry leaders.
This year’s winners will receive Gold, Silver or Bronze trophies for 21 categories, and 6 special Best of Best categories (red trophies) that require no submissions!
Campaign entries must have run between June 2024 to May 2025
