Marketing Trailblazer – Financial Services


ABDUL SANI ABDUL MURAD
Group Chief Marketing Officer
RHB Bank Berhad

Avid storyteller. Dynamic marketer. Inspirational leader. All fitting ways to describe Abdul Sani Abdul Murad, the Group Chief Marketing Officer of RHB Banking Group. A dynamic and well-liked figure in Malaysia’s marketing scene, Sani youthful vigour belies his 20 years of hard-won experience on major global brands such as Unilever and HSBC. His long list of accomplishments includes making Unilever Sunsilk the #1 shampoo brand, launching HSBC Amanah brand in Malaysia and winning numerous accolades such as HSBC  Best Marketing Team in Asia, the Effies, Asian Marketing Effectiveness Awards, APPIES and the Putra Brand Awards.

Sani joined the RHB Group in 2017 and has been the driving force behind RHB’s resurgent success and transformation into Malaysia #1 Challenger Bank. Despite a challenging 2020, RHB remains firmly on track towards achieving its goal of being amongst Malaysia’s Top 3 Performing Banks by 2022.

Even as a kid, Sani looked destined for fame with his bad ass bandana, gangsta beads, cowboy buckle belt and oversized denims rolled up for action. Now you know why we all love him.

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